Infographics are dead! Long live video infographics!

Infographics are everywhere. And rightly so! As they emerged a few years or so ago, PR folks and marketers took advantage of the simplicity of displaying complex data in a way that told a more compelling story than just a load of numbers, percentages and words. And they didn’t need to be design experts. They…

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NHS and Social Media – Is it all down to the strategy?

For the last couple of weeks both myself and Ash have been heavily involved in debates regarding the NHS and Social Media. We first got involved because the people were asking for solutions and we wanted to discuss that with them. The NHS is a mine field of bureaucracy and levels of management. The NHS…

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Social, “Do you want Web with that?”


Over the past few weeks I have been spending a lot of time conducting a series of Social Training sessions. One of the things that has really surprised me throughout these sessions, is peoples understanding of what Social is for. We can break Social Media useage into three distinct camps. First there is the private…

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Connect Offline And Social With New Technology

A lot has been written about justifying your social media efforts, with a lot of questions being posed such as: Does social really provide return on investment? How can you relate social to your business offline? How can you leverage your social presence in the best way? These questions are often debated, however there is…

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6 Reasons Your Fans Aren’t Responding to Your Facebook Posts

Why Aren't Fans Responding On Facebook? Vaccoda Design

The first sign that things were changing on Facebook appeared a few weeks ago. There was a significant drop in reach for almost all of our clients. Reach is the metric provided in Facebook analytics that is supposed to show how much exposure a post receives. The drop happened on the same day immediately following…

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Social Media Expectations for 2014 #3

Prior to 2014 kicking in I highlighted on my blog that I had 4 expectations for social media in the new year & that I would delve a little further into each of them throughout January. You can read the first 2 posts here & here & this is the third, all about Google+. My…

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IMPACT, What We Are Not Measuring in Social


The buzzword on everyones lips these days seems to be ‘Social’. No matter where we go or who we talk to, we are encouraged to be ‘Social’ and if we’re not being ‘Social’ then we are an outsider, to be scorned and taunted, a little like being back at school! Social is great and to…

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