Small Business to Small Business News, Advice and Product Reviews

Content Marketing

Pay Per Click For Building Brand Awareness

October 25, 2019

Have you considered pay per click for your business? Whether you have or haven’t (and are planning to) invest in PPC advertising, there are a number of reasons why you should sooner rather than later. From the opportunity to utilise location targeting, to the ability to track your reputation online, we’re taking a look at…

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ReputationDefender Explains the Importance of Proactive Online Reputation Management

October 3, 2019

By far the best way to manage your online reputation and avert a PR crisis is to adopt a proactive approach. Actively building a positive online reputation at all times reduces the amount of negative coverage you attract, and helps prevent any bad press you do get from gaining traction. Not only does this reduce…

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How to Improve the User Interface of Your WordPress Blog

September 19, 2019

While developing a site on WordPress, it is easy for you to design a website which we have been familiar with all these years, but will that work? If you are creating a business website, then you will have to create a site as per your audience hence the term UI pops up in our…

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Here’s Why You Should be Using Video as Part of Your Marketing Campaign

September 2, 2019

Using video as part of a marketing campaign is a fun and innovative way of improving reach and content efficiency for businesses.  For a small business, the marketing needs come with their own unique challengest-such as not having the skills, time, or budget for a stand-out marketing campaign.    However, thanks to video marketing, small…

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The Race For Advertising Space: Getting To The Core Of A Great Marketing Campaign

July 24, 2019

Marketing campaigns are in abundance now, and it can seem that there are so many different things to choose from in order to make an effective one. You might be going for a specific demographic, or you think that the product should speak for itself, but whatever you decide; it’s always about getting to the…

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The Top Social Media Marketing Trends to Watch Out For

July 12, 2019

Many of us may recall the days when Myspace was the most popular social media platform and Facebook was little more than a blip on the digital horizon. These portals were primarily used to speak with friends and to share viral video feeds. Of course, times have inexorably changed. Social media now represents one of…

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Marketing Your Business Event

July 10, 2019

Marketing your business event? Here’s how to ensure you reach the RIGHT people Big business event coming up? Or maybe just a small one? Either way, if you want your event to really make an impact, you have to market it to the max. This doesn’t mean grabbing your bell, playing the town crier and…

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The Most Creative Online Advertising Methods

July 4, 2019

If you have ever tried online marketing, chances are that you find it hard to get your messages stand out and get noticed by the right people. If you keep on doing the same thing as everyone else, chances are that you will get the same results. There are, however, some little known advertising methods…

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Two Easy Steps To Grow Your Online Presence

June 28, 2019

The way that the business world work now means that there is an increasing need for each and every business to have a strong online presence, that’s not only successful but memorable. By achieving this you are able to increase your brand’s reputation, and establish a figure of authority on the market. Some businesses struggle…

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5 low-cost online marketing techniques for SMEs

June 20, 2019

A survey carried out last year revealed that global spending on digital marketing is about to reach the $100 billion mark. With the average person spending an entire day every week online and one in five adults spending as much as 40 hours a week on the world wide web, it’s not surprising that companies…

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