Social Media

I was an early adopter of social media and have continued to use it since around 2007 both for social and business reasons. For me it has been a love affair and I probably do not want to even think about or try to work out how many hours of my life I have spent…

If you are eager to enhance your digital marketing strategy, you need to consider how you best utilise social media for your business. There are a huge variety of social media platforms emerging every year. While some take off and have a real global presence, others fall by the wayside. You need to know which…

Social media is one of the saving graces of the ongoing pandemic. It does not only connect people; it also allows anyone to generate some income through online selling. Many are taking advantage of the features of social media sites to promote their business or sell products. Facebook, in particular, has a number of features…

Instagram has ameliorated its application features to support marketing activities for the business. Many brands are taking advantage of Instagram marketing to connect with their industry audience directly. The large panel of users is utilizing the platform for searching the products to make a purchase. Digital marketing experts reveal that Instagram acts as a superior…

The way businesses operate has drastically changed since laptops and computers became something most households have. Rather than shopping in traditional, brick and mortar stores, more and more consumers are deciding to shop online. This isn’t all too surprising. Online businesses have fewer overheads, so can charge lower prices. You can shop at any time…

The majority of consumers around the world utilize social media on a daily basis. The high volume of people who use social media means that social media is one of the best ways to market your business online. Read more about other types of digital marketing and why they are essential to your business. To…

Instagram is a great app whether you’re just using it to stay up to date with friends or look at memes when you’re bored. Perhaps Instagram is even a source of income for you as you’re living that influencer life. Either way, this photo and video sharing app has become one of the hottest things…

Facebook has become the world’s largest social network, started as a medium for connecting people with friends and enlarged into the greatest marketing platform. Facebook currently serves more than 2 billion active users in which more than 1 billion users are logging on to Facebook, users spend almost an hour every day and the usage…

“Influencer marketing” crawled its way onto the business landscape in 2006 with the first wave of paid posts from well-known bloggers. By 2010, influencer marketing was the hottest trend in digital marketing strategies and an important avenue of exposure for SMB. Now, at the start of a new decade, influencer marketing has grown to become…