Social Media

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The Fear of Censorship on Social Media

7th March 2021

I’ve been wanting to write up on this topic for sometime, especially during our current climate (March 2021) where we see more and more censorship across social media channels. Without question, social media channels are not only doing good by protecting people with censorship, but also doing quite the opposite in supressing opinions. Recent legal…

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United States of Social Media

The Divided States of Social Media

11th January 2021

I was an early adopter of social media and have continued to use it since around 2007 both for social and business reasons. For me it has been a love affair and I probably do not want to even think about or try to work out how many hours of my life I have spent…

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Social Media For Business: Facebook, Twitter Or Instagram?

18th November 2020

If you are eager to enhance your digital marketing strategy, you need to consider how you best utilise social media for your business. There are a huge variety of social media platforms emerging every year. While some take off and have a real global presence, others fall by the wayside. You need to know which…

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Social Media Selling Is Good, But You Also Need a Website

8th July 2020

Social media is one of the saving graces of the ongoing pandemic. It does not only connect people; it also allows anyone to generate some income through online selling. Many are taking advantage of the features of social media sites to promote their business or sell products. Facebook, in particular, has a number of features…

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How To Use Instagram Marketing For Your Business?

26th May 2020

Instagram has ameliorated its application features to support marketing activities for the business. Many brands are taking advantage of Instagram marketing to connect with their industry audience directly. The large panel of users is utilizing the platform for searching the products to make a purchase. Digital marketing experts reveal that Instagram acts as a superior…

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How Important is Social Media for Your Brand?

14th May 2020

The way businesses operate has drastically changed since laptops and computers became something most households have. Rather than shopping in traditional, brick and mortar stores, more and more consumers are deciding to shop online. This isn’t all too surprising. Online businesses have fewer overheads, so can charge lower prices. You can shop at any time…

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Using Facebook to Market Your Business

21st April 2020

The majority of consumers around the world utilize social media on a daily basis. The high volume of people who use social media means that social media is one of the best ways to market your business online. Read more about other types of digital marketing and why they are essential to your business. To…

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How to Protect Your Privacy and Stay Secure on Instagram

14th April 2020

Instagram is a great app whether you’re just using it to stay up to date with friends or look at memes when you’re bored. Perhaps Instagram is even a source of income for you as you’re living that influencer life. Either way, this photo and video sharing app has become one of the hottest things…

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How Your Business Can Capitalize On Facebook Live?

27th December 2019

Facebook has become the world’s largest social network, started as a medium for connecting people with friends and enlarged into the greatest marketing platform. Facebook currently serves more than 2 billion active users in which more than 1 billion users are logging on to Facebook, users spend almost an hour every day and the usage…

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How To Use Four Different Social Media Influencers for SMB

11th December 2019

“Influencer marketing” crawled its way onto the business landscape in 2006 with the first wave of paid posts from well-known bloggers. By 2010, influencer marketing was the hottest trend in digital marketing strategies and an important avenue of exposure for SMB. Now, at the start of a new decade, influencer marketing has grown to become…

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