Social Media

Facebook has become the world’s largest social network, started as a medium for connecting people with friends and enlarged into the greatest marketing platform. Facebook currently serves more than 2 billion active users in which more than 1 billion users are logging on to Facebook, users spend almost an hour every day and the usage…

“Influencer marketing” crawled its way onto the business landscape in 2006 with the first wave of paid posts from well-known bloggers. By 2010, influencer marketing was the hottest trend in digital marketing strategies and an important avenue of exposure for SMB. Now, at the start of a new decade, influencer marketing has grown to become…

Facebook is the primary marketing platform for many businesses. Since digital marketing has become very popular, numerous businesses pick social media pages because they can target their audience much easier and at a low cost. That makes the marketing process both effective and efficient. Pretty much every business can place ads, but because we had…

Initiating a new business can be a very challenging and daunting task especially if you don’t have hands-on experience of doing it before. Gone are the days when people would rely on traditional marketing to shed light on their product or service for the public. Social media has certainly proven itself as the most suitable…

It’s no secret that the year 2019 is the year of the social media platforms. Everything seems to be happening on them, and everyone seems to be using them. From movie and music stars to politicians, people just love sharing things on their social media accounts. And this means that if your business is going…

Social media has vastly changed the world in more ways than one. Social media has affected the way we connect and communicate with our friends and family, as well as provided us with constant feedback and information that wasn’t necessarily available prior to its advent. Social media apps like Instagram have created fierce debate surrounding…

As well as being one of the most popular social sites, Instagram is quickly becoming a front-runner in a number of different industries thanks to its accessibility and affordability, for example it is now used in a lot of marketing campaigns and as a dating app. Most recently, Instagram is now being linked to the…

The term social media influencer is becoming a more and more popular descriptive for some of the more well known faces / accounts on social media. We see headlines with this term on that include both negative and positive themes, we hear big monies earned and stardom reached thanks to certain accounts that we can…

Many companies have not yet detected that their customers spend much of the day reviewing their social networks, so why not, for example, do a survey on Facebook and use these types of platforms to conduct market research? The Importance of Social Media Surveys Social networks are online communities of people who normally share a…

Social media is now the best way to interact with many people around the world. Millions of users post every day on different social media platforms. Some have even more than one social media account. People share thoughts and personal feelings but sharing too much information isn’t always good. Even previously secretive people at top…