Twitter was born in 2006. Since then, and especially in recent years, the social media platform has rocket launched into one of the most heavily used sites on the Internet, serving as a great place to network, advertise and share. Twitter is a worthwhile place to set your roots – for both businesses and individuals…

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If you are up to date with marketing news you surely have already heard of Pinterest – social media platform allowing users to share mainly visual content: pictures, graphics, infographics, etc. Since it is a platform for visual learners, the type of business which can gain the most by being present in is the one…

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Picture yourself as a Twitter user. You’re in a “Content Discovery” state of mind, browsing around popular tweets. You stumble upon someone interesting. Do you “Follow”? What goes through your mind: Who is this person? What have they written about themselves? How many tweets have they posted? Over what period of time? And most importantly:…

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The road to social media success is a long and arduous one. There is no quick fix and it can become very time consuming. For a lot of businesses, social media has become one of the hardest marketing platforms to crack. The best place to start is with the simple things. Everyone shares their links…

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The general consensus is that Facebook is still playing a crucial role within social media marketing but as it loses it’s “cool factor” that made it so popular in the first place will the audience engagement go down and never recover?  This is one of the most hotly debated topics in social media at the…

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For the last couple of weeks both myself and Ash have been heavily involved in debates regarding the NHS and Social Media. We first got involved because the people were asking for solutions and we wanted to discuss that with them. The NHS is a mine field of bureaucracy and levels of management. The NHS…

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 Social Media is about networking and sharing. Sounds obvious. Simple, you would say. But let just ask yourself What are you sharing? Maybe better How do you share things?  Let me show you few things you should do before and while sharing. Making this simple things you will show respect to your followers, no matter its…

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Why Aren't Fans Responding On Facebook? Vaccoda Design

The first sign that things were changing on Facebook appeared a few weeks ago. There was a significant drop in reach for almost all of our clients. Reach is the metric provided in Facebook analytics that is supposed to show how much exposure a post receives. The drop happened on the same day immediately following…

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Prior to 2014 kicking in I highlighted on my blog that I had 4 expectations for social media in the new year & that I would delve a little further into each of them throughout January. You can read the first 2 posts here & here & this is the third, all about Google+. My…

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