As a marketing specialist, you’re probably aware of the incredible potential behind social media. What might come as a surprise is that the web is rich in niche social networks that don’t appear in mainstream media. Social media is not just about Facebook, Twitter or Instagram – there are lots of digital outlets and interest…

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Believe it or not, but you may actually overdo the social media presence of your company. Potential customers will not find you an attractive pick when flooded with dozens of Facebook posts each day, trying to break through your tweets in search of something valuable or having you pop onto their screen every time they…

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