New on Twitter: Promoted Video

Given the explosion of video content over the last few years, we could always count on one site to stick with simple text: Twitter. Those days are gone, thanks to recent beta testing on the site’s new Promoted Video tool. People were already using Twitter to share links to promotional videos with prospects and customers.…

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Introducing Google +Post Ads and What They Mean for Advertisers

Google recently introduced a new advertising medium for their social media platform that will allow marketers to “create compelling ad experiences and make it easier to extend the reach of [their] social content.” The new advertising option has been rightfully dubbed +Post Ads and it essentially enables marketers and brands to convert engaging content into…

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