Is Email Marketing Dead?
Email marketing isn’t exactly the most popular marketing tactic anymore, but does that mean it’s dead? The truth is, email marketing is still very much alive. It’s just becoming harder for people to do well! When you take into account that the average person has an attention span of 8 seconds, it’s clear that your email marketing campaign needs to be targeted and streamlined enough to grab the attention of your readers.
Many people like to multitask online. Some studies show that they even switch the platforms that they are using up to 27 times an hour. With everything competing for your reader’s attention, you need to make sure your campaign is as good as it can be to succeed.
It’s so important to analyse everything you do in order to make sure it works for your audience. For example, you should run tests to ensure that you know which emails are getting the highest open rates, so you can emulate the techniques you used in those campaigns again.
It’s also a good idea to personalize these emails with offers that the reader is likely to pay attention to. Not only that, messages need to be quick and to the point. They should be easy to digest, not to mention presented in a fun way! There are a few other ways you can strengthen your email marketing campaign too. Knowing the terminology involved is so important, and the following infographic can help you!
Design by Vivid Fish