Small Business to Small Business News, Advice and Product Reviews

How to Take Advantage of the Boom in Online Shopping

It is said that more than 50% of Internet use relates to online shopping. There is very little you cannot purchase over the Internet and the goods are often cheaper as the businesses do not have the overheads of physical stores to consider.  Although people complain that the number of physical stores is getting less that does not stop them from purchasing their good online. Savvy business owners will have realised this and be taking advantage of the boom in online shopping. If you are thinking you would like your business to do the same, here are a few ideas that might help.

 

Building Your Brand

 

It does not matter what you sell, you need to build a brand that people recognise and will head for when they want to buy something online. Your logo should be included on everything to do with your business so that it soon becomes known. Just thinks in terms of companies such as Amazon, Ali Baba and Wish.  They are all much bigger than your business, but their name and brand is known everywhere.

 

Make sure that your logo is original but obvious what it is. Consumers get fed up with having to try and fathom out what they are meant to be and will not bother to look any closer if this is the case. The same applies to your website address. If it includes words that are hard to spell, they will only try to get there a couple of times before they give up.

 

Have Great Delivery And Return Services

 

Too many businesses promise that goods will be delivered within 3 days and then they take 7. This is bad for business. The same applies to returns. If you start charging people for returns of unsuitable goods, they will not buy from you again. You are better to stand the cost and keep them as a customer.

 

One way around all of this is to have your own delivery service. It just needs a driver with an HGV license, HGV insurance and a truck and then you can ensure that your delivery promises are kept and arrange for the collection of returns through your own service.  This would be very impressive for any consumers and make them more likely to become a loyal customer.

 

Invest In Social Media Marketing

 

Social media marketing is very time consuming, but it is also very effective. There are many platforms you can advertise on as well as have business pages that you can post and interact with users. You just have to remember that whatever you say can be seen by thousands of people and you should always be as positive and helpful as you can.

 

If you do not have the time to do this yourself, outsource the job to a freelancer or an agency. You will only pay them for the hours they work but the new business they can bring will far outweigh any costs.

 

The boom in online shopping will continue because it is so much simpler than travelling to and walking around physical stores.  It is worth putting some effort into making sure your website is ready to cope with the demand, and that your business provides the user-friendly experience that consumers expect.

 

Marketme

Marketme

Marketme is a leading small business to small business news, marketing advice and product review website. Supporting business across the UK with sponsored article submissions and promotions to a community of over 50,000 on Twitter.

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