Greenall’s Black Cherry Gin
Infused Gin’s is an ever-growing industry, with customers always wanting more unique and fascinating flavours like chocolate orange, Bakewell tart, but sometimes going for one delicious ingredient is enough to captivate an audience.
Greenall’s asked their customers what flavour they would like to taste in their next gin and they listened.
Their research went on to reveal that 81% of total shoppers agreed that Greenall’s Black Cherry was a product that they would consider purchasing and 74% of total shoppers said that they would buy it in addition to their current alcohol purchases.
It’s made with natural black cherries and, unlike many other flavoured gins, without the addition of sugar or sweeteners.
Stacey Kong, Global Marketing Manager for Greenall’s Gin, comments: “Following the success of the existing Greenall’s flavoured gin range, which has proven incredibly popular with consumers, we’re really excited to be adding Black Cherry into the mix.
“Our consumer research found that gin drinkers crave familiar flavours, and Black Cherry really appealed to them, but wasn’t readily already available on the market. This is the first black cherry flavoured gin that will be available to the public, and we are confident it will do well.
Greenall’s Natural Black Cherry Gin Tasting Notes – “Ripe and sweet Black and red cherry aromas. A warming sensation of natural tasting black cherries.”
You can pick up a bottle at £15 for a 70cl bottle, Greenall’s Black Cherry Gin will launch across the UK in selected Bargain Booze stores from 25th May, followed by amazon.co.uk and selected wholesalers later this year.