Marketing

A good marketing strategy can completely transform your business. You could have the best product or service in the world, but if people can’t find you, there’s little point. With a slick marketing plan, you can expect an increase in brand reach, sales, and revenue, yet it can be a daunting task to face as…

Whether you call it retro marketing, old-school marketing, or something else, there’s no doubt that it’s making a come back. Businesses are getting tired of competition in the online digital space and trying to find new methods for getting the word out. And it’s working. These old-fashioned methods are gaining traction, precisely because they offer…

In 2020, every person has been creating approximately 1.7MB of data every second. That’s about 1.145 trillion MB per day, including over 300 billion emails and 5 million Tweets sent every day. Needless to say, we’ve been digitally busy, especially during the lockdown. As a lot of businesses have seized the opportunity to embrace an…

By James Cook, SpiderGroup https://www.spidergroup.com/ Every business needs a marketing strategy to be successful in the long run. With a highly competitive industry like e-commerce, it can be even harder to stand out, so tailored marketing strategies for your business are essential if you want to be recognised and found for what you offer. As…

Marketing professionals know the importance of adjusting their methods to respond to marketplace changes. User-centered marketing — also called people-centered or human-centered — is a prime example of doing that. It involves keeping your audience at the heart of every decision and showing them you have solutions to support their aspirations and needs. 1. Shows…

When people think of marketing, they consider big campaigns with wholly irritating jingles that manage to worm into your brain and stay there until the next big marketing campaign comes along. Even now, you can surely remember some song from back when you were a kid. Annoying? Yes, but it also showed that the strategy…

Listen. If you can afford to hire in-house marketing specialists within your business, then fine. Thanks to their skills and talents, you will have the opportunity to promote your business to the masses, and hopefully, experience the profits gained from a greater number of customers.   But if you can’t afford an in-house marketing team?…

This subject, though should be somewhat basic, causes so much confusion and distaste in many industry sectors. Working across varied industries myself I get to see a pattern that is repeated, it is not unique to any sector whatsoever. Here’s why there is so much ongoing debate: Let’s take a basic situation of a client…

Whether you are an entrepreneur, a blogger or vlogger, or a B2B business, if you are tapping into the online world, especially into online marketing, at one point or another, you will need the services of creative design or a digital design agency to achieve your desired results. Whether you need a website, a logo,…