7 Points to Note for the Future of Email Marketing
The future of email marketing Automation will evolve the email marketing landscape. The future trends and automation tactics will help your business to succeed in 2021 and beyond. Some of the individual tools and technological innovation look interesting, and these impressive strategies will uncover the underlying patterns of how marketing organizations are changing in the digital world. If these emerging trends are applied practically, we can expect exponential growth in marketing in the next ten years.
Emails are still relevant and remain a top growth driver for businesses. Marketers identify email as their ultimate lead generation strategy. And if you’re not currently using email marketing, you miss out on a powerful lead generation, an essential part of digital marketing strategy. Email automation services show time and again that they can adapt in innovative and inspiring ways to provide their insights on key email marketing trends.
To dominate your business in 2021, you need to note these seven points for the future of email marketing –
Email marketing will be vital for customer experience
A brand impression is gained if one creates a memorable online experience. It also automatically affects offline buying experience. Having a fantastic customer experience will boost your brand. So, keep your consumers first throughout the customer journey by being helpful, putting them in the centre, asking for their feedback, and personalizing their experience in many ways. Consider their needs and make their journey seamless by removing barriers. Shape the Customer experience by helpful email programs.
Real personalization will create connections
Connect with your consumers on a more human level. Email marketing creates that connection by sending more profound personalized emails. Enterprises that aren’t personal get challenging to connect with their consumers. Prepare some dynamic content that allows you to appeal to subscribers’ unique needs and interests while guiding them to the sales funnel’s next step.
Let your email streams reflect shared values to encourage engagement and boost conversions. To prep for the future, include questions in sign-up forms to know about subscribers’ interest. Schedule your emails to send in recipients’ time zones to apply marketing data from numerous platforms.
Better Data, Plain and simple email is great for business development
To personalize emails effectively be careful not to overwhelm people with too many sign-up fields. Plain-text emails save time, and even subscribers often feel like they are more personal and authentic. Contributing to the email marketing trend of Authenticity design, emails with a casual, conversational tone make the email stand like they were written one-on-one.
These emails tend to convert better and leverage data across marketing channels. So, allow to customize email campaigns based on subscribers’ interactions and include questions that help you gather the info you need to personalize your emails better.
Accessibility and Compliance with ADA Standards
Email campaigns should comply with ADA standards as it ensures everyone has the same, positive experience with your emails. It is essential for email marketing to keep content short and sweet in compliance with the ADA standards. And use adequate font sizes and line spacing to make it accessible for your screen readers. Even opt for alt text to share your images, thus promoting accessibility to your consumers.
Email Automation is the Present and the Future
The future of Email automation will be a new strategy because automated sending gives you more time to focus on your business. It triggers recipients to take specific actions on your site to make purchases or reach to reward programs instantly. Having a highly personalized email marketing system can derive an extremely effective way to engage leads and customers. Some of the powered email marketing and automation tools send an automated email to subscribers who reach new rewards programs.
Automation serves you –
• To follow up if someone downloads a guide on your site
• Send an email with helpful, related information
• If your customer leaves your site without purchasing, you can send a retargeting email to encourage them to complete the purchase
• Send an email with custom-curated “related items” for someone who has already purchased from your site
Boost Interactivity with Videos
To prep you for the future of email marketing, you can consider adding interactive elements to your campaigns. Video content is on the rise so you can showcase related offerings and inspire customer loyalty. Implementing email software will make it easy to use dynamic content to drive results and make subscribers more likely to engage with your brand. Email interactivity combines entertainment and functionality so prepare for the future of email marketing, with these trending interactive elements:
• Animated call-to-action buttons
• Custom tools
• Interactive images and product carousels
• Surveys, quizzes, and poll
Enable Mobile responsive features
In recent times, more than half of Internet traffic is generated by mobile devices, so finally, prepare for the future of email marketing by making it mobile responsive. Or else you’ll miss out on valuable leads and conversions. Make sure your emails display correctly on all devices and test your campaigns accompanied by mobile responsiveness. Collaborate more deeply with software-powered offerings and inspire a wave of new marketing creativity.
Saumil Shah is the marketing lead at InboxArmy, a full-service email marketing agency that specializes in providing email marketing services from production to deployment. In 2014, the digital marketing bug bit him and he fell in love with helping clients succeed in the digital arena. Saumil Shah has helped clients in various niches grow their businesses and revenue through SEO, content marketing, PPC, email marketing, and lead generation.