Why wordepress is so popular

There are many Content Management Systems, both Free and Proprietary. Amongst all WordPress is notorious for powering the world’s most beautiful websites. Here are 10 reasons why WordPress is so popular! It’s Free The WordPress Software is written in a PHP free script and licensed from GNU. People are not required to spend even a…

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How to design a landing page

Let’s us understand first, this often confused term in words. By definition a Landing Page for a Website is a page that loads first to say a Formal Hello to the website visitor. A landing page serves well as a Call to Action (CTA) to gather user information like Name and Email address etc. For…

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How to optimize images for better SEO results?

Your website may only have a few images or loads of them, however optimization is important for web pages; heading, URLS and tags or categories. People use Google Image Search and similar other search engines to find beautiful images and graphics. Same search engine rule applies here as for text irrespective of Penguin or Panda.…

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9 Must have WordPress Plugins for everyone

Beginner / Extreme Techy / Geeky or Nerdy or Buffer between the two; WordPress CMS is ultimate for everyone. A simple class notes sharing website, an E-Shop or unlimited news publishing website, everyone uses WordPress for obvious reasons. Plugins make WordPress great. Here are 9 must have plugins for every size: 1. Backup WordPress Thanks…

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In the last 5 years we have seen Social Media change and grow. Before they were seen as a novelty for the masses to air their private life and politics, but now their importance is seen by marketers. Businesses have finally realised that Social Media is the new newspaper when it comes to advertising. Just…

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So how long’s a piece of string? Whatever length you want to make it. Cute, and obvious. But the answer neatly illustrates why trying to explain the reasons expats choose to live and work anywhere but in their home countries is a rather futile question in the first place. The truth is expats live and…

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Have the words Content Marketing been circulating around your comms team? There’s no more producing content for contents sake, it’s time to listen to your customers and keep them on side.  When I talk about Content Marketing I simply mean creating the best content you can to service your customers needs, values and behaviour. Many businesses are…

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Just how important is your social media following and can it be as or more important than your Google ranking? Certainly in today’s fast moving and mobile internet accessing crazed environment, your presence on fast sharing social news platforms is increasing in importance, especially if you are a business. More and more internet users are…

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I’m a visual person. My eye is immediately caught by images, colours, something that draws me in and leads me to read more, to click, to comment, or to share. I’m exactly the kind of person that Pinterest was created for. Pinterest is essentially a visual pin-board. If you are one of those people that…

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Despite the growing prevalence of Internet marketing, direct mail campaigns are still proving to be as successful as ever at engaging with consumers and attracting new business. Unfortunately, a lacklustre campaign can actually be counter-productive and lead to a lack of trust and respect amongst the very people you’re trying to engage with. Following these…

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