The 5 Key Steps To Creating A Killer Blog Post
When you’re trying to pull together a successful blog for your business, you can often find yourself wanting to know exactly what makes a strong blog post. After publishing post after post and not getting the traction that you were hoping for, you might be wondering what the secret really is. Well, although there’s no magic potion for overnight success with your blog, there are some key steps that you can follow to find stronger levels of success overall. Interested? Well, these are the five elements you’re going to want to work with to create a killer post.
An Eye-Catching Title
The first thing that needs to be strong with your post is the title. If you can’t hook a reader with your title, you don’t stand a chance of selling in your content. Because the title has to draw readers in and make them want to click. Some of the most impressive posts will have allure titles that make you need to know more. They’re often entertaining or even controversial. So don’t be afraid to push the boundaries if you want to post to make a strong impression and even go viral.
After a powerful title, you need to be able to follow through with your content. Just because you’ve got a reader to click, doesn’t mean they won’t leave your blog if the post doesn’t come up trumps. So, your content has to be able to match your title for attractiveness and substance. Whether you’re looking to be entertaining, educational, or informative with your content, you have to be able to incorporate some key characteristics. Above all else, you need to be able to provide value with what you’re writing and ensure that you’re engaging with your words.
However, content isn’t always everything. Of course, it matters the most, but good visuals will always help. Sometimes, it’s the visuals that get the clicks from the homepage or social media channels. Although your title is your main selling point, you need to make sure that the visuals match up too. So don’t overlook them or work with subpar content.
But you also need to ensure that you’re doing everything you can to draw in the traffic and sometimes this goes above and beyond what fancy copywriting can offer you. You need to make sure that you’re technical too. So, whether you choose to use an SEO company or take the lead yourself, make sure that your post is optimized well. You want to be able to place for search results to draw in traffic, as well as rely on loyal readers and your social followers.
A Solid Promotional Plan
Following on from that idea, your promotional plans for your post are also crucial. You need to make a plan for your social media so that you know where you’re going to share it, when and how long for. You should also aim to get in enough shares so that you can get the traction you want. It’s not always safe to rely on strong SEO, as social shares can often be behind the success of your blog post alone.