For many prospective and current customers alike, your business Twitter feed is their first introduction to the passion and commitment your business exudes. As a result, it’s very important to balance your business Twitter feed, specifically in the form of content that will engage and inspire while still maintaining an industry-specific focus. To strike the…

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Picture yourself as a Twitter user. You’re in a “Content Discovery” state of mind, browsing around popular tweets. You stumble upon someone interesting. Do you “Follow”? What goes through your mind: Who is this person? What have they written about themselves? How many tweets have they posted? Over what period of time? And most importantly:…

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The road to social media success is a long and arduous one. There is no quick fix and it can become very time consuming. For a lot of businesses, social media has become one of the hardest marketing platforms to crack. The best place to start is with the simple things. Everyone shares their links…

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I’m a big fan of social media. It’s a great way to keep in touch with friends, to follow events and, as a marketer, to help my clients engage with their target audience. But like any new technology, it’s been overhyped. In the 1950s it was widely assumed that we would all be driving atomic…

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You may well be inundated with new followers on Twitter. You may find yourself casually dropping this in to conversation, ‘Well, I now have 5000 Twitter followers.’ But how is that going to help your sales team or how is that going to impact on your social media lead generation and nurture for your SME?…

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If you have a business but are not quite sure whether social media will help you with it, this blog post will show you how social media is being used by businesses now and how it could help you. CommunityGetting all of your customers to come together on a site because of a shared interest…

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