I went to a social media conference last week. As I walked in the door, I was suddenly on Periscope, looking very startled I might add and only capable of uttering something that sounded very much like “ermblurfatnomnom”…. Fantastic! Everyone around me was hyper excited and waving phones all over the place. It was quite…

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Twitter was born in 2006. Since then, and especially in recent years, the social media platform has rocket launched into one of the most heavily used sites on the Internet, serving as a great place to network, advertise and share. Twitter is a worthwhile place to set your roots – for both businesses and individuals…

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If you have a start-up or a small business, you will know that marketing is essential for increasing awareness of your brand, generating income and ensuring continued success. After all, it doesn’t matter how great your company is, if people aren’t aware of it. With marketing being essential for a company’s success, it is important…

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Given the explosion of video content over the last few years, we could always count on one site to stick with simple text: Twitter. Those days are gone, thanks to recent beta testing on the site’s new Promoted Video tool. People were already using Twitter to share links to promotional videos with prospects and customers.…

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If you’re in the music industry, social media is a key way of distributing your work. In this article we’ll go through the key ways to leverage social media to benefit your music aspirations. The first place to start is in building an audience on Facebook. Create a Facebook page as this gives the authenticity…

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Social media has taken over, if you aren’t on a social media network yourself then you most certainly will know someone else who is. Social media platforms aren’t just used to keep up to date with what your friends and family are up to, it’s also used for marketing and scoping out the competition. Twitter,…

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160 Characters? May not feel enough to wow your audience! Dear Reader, quality matters over quantity. Engaging words that come directly out of your mind makes a big difference. Rock stars will always have more followers than you and I. But we can be rock star in our own niche. How? That’s the trick. Feeds…

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For many prospective and current customers alike, your business Twitter feed is their first introduction to the passion and commitment your business exudes. As a result, it’s very important to balance your business Twitter feed, specifically in the form of content that will engage and inspire while still maintaining an industry-specific focus. To strike the…

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Picture yourself as a Twitter user. You’re in a “Content Discovery” state of mind, browsing around popular tweets. You stumble upon someone interesting. Do you “Follow”? What goes through your mind: Who is this person? What have they written about themselves? How many tweets have they posted? Over what period of time? And most importantly:…

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