Customer Success Tracking is a new term that’s super applicable to the world of social media training. To understand it, let’s break it down: “Customer Success” means your customers being successful – reaping the promised rewards of your service. “Tracking” means keeping track of their social media activity and condensing it into a meaningful report So, “Customer Success Tracking” is…

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I went to a social media conference last week. As I walked in the door, I was suddenly on Periscope, looking very startled I might add and only capable of uttering something that sounded very much like “ermblurfatnomnom”…. Fantastic! Everyone around me was hyper excited and waving phones all over the place. It was quite…

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Email marketing spend is on the increase, with companies eager to create great campaigns and not only pull in new customers but keep returning ones. Niche businesses shouldn’t hold back and think that email marketing will be ineffective for them, but how can they make it work? Where to start Creating a marketing strategy is one of…

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Infographics are everywhere. And rightly so! As they emerged a few years or so ago, PR folks and marketers took advantage of the simplicity of displaying complex data in a way that told a more compelling story than just a load of numbers, percentages and words. And they didn’t need to be design experts. They…

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At a recent speaking engagement I was privileged to spend some quality time chatting to a number of small business owners after the event, and one of the biggest questions that they wanted answering is “How do I find the right leads on social, and how do I turn them into customers?” I sat down…

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Twitter verb : to make fast and usually high sounds : to talk in a quick and informal way about unimportant things That’s the dictionary entry I found for Twitter, dating back to a time before the word became eponymous with the social networking service, which does, seemingly, live up to its dictionary definition. Why bring…

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It’s pretty much a given that, if you find yourself at an event where business cards are being exchanged, you’ll get absolutely inundated with them. This happened to me recently, and after sifting through the gargantuan pile of business cards that I had amassed, it occurred to me that I was simply skimming past most…

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It is a bitter pill for many brand managers to swallow. It may even sound absurd but truth is stranger than fiction. No longer are brand managers in control of the brand but the consumer. Welcome to the brave new world of social media ushering in the power shift from marketers to consumers. It is…

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