Why Getting Social Media Right Is Just Like Playing Poker

For anyone that has watched any James Bond film that involves a poker scene – in fact any film that involves a poker scene – the message is clear you don’t play your cards you simply play the man opposite you. Well in social media and marketing in general it is exactly the same thing. …

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3 Ways to Make Your Facebook Posts Pop in the Newsfeed

With multiple brands participating on Facebook, along with advertisements, friends and an overwhelming amount of information, competition for the attention of your followers is higher than ever. What do you do in response? Do you accept the fact that not everyone will see what you have to share and continue in your current efforts? Absolutely…

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Social Media Sizing Cheat Sheet – 2014

If you are an inbound marketer or own a web business like me, you probably know how powerful to have beautiful looking social media accounts and the effect of sharing your content with a well-designed visual. An image says more than words can explain! Right? Now that even Twitter allows you to share your content…

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Social media is great. In moderation

I’m a big fan of social media. It’s a great way to keep in touch with friends, to follow events and, as a marketer, to help my clients engage with their target audience. But like any new technology, it’s been overhyped. In the 1950s it was widely assumed that we would all be driving atomic…

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Make social media work for your brand.

Do you need 5 basic tips to make social media work for you? Recently I spoke to small groups of entrepreneurs over two days bout SEO and how to make social media work. We were at the Business Start Up Show at Olympia, London and it was then I realised how much needs to be learned. This is…

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How to Improve Social Media Shares of your Content Marketing.

Content marketing combines the creation of valuable content with social media marketing and search engine optimization. It helps companies to drive in new prospects, new leads, to establish their own credibility in their respective industries and stay top in the minds with existing and potential clients. Social media holds and will continue to increase their dominant…

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How can businesses use social media?

If you have a business but are not quite sure whether social media will help you with it, this blog post will show you how social media is being used by businesses now and how it could help you. CommunityGetting all of your customers to come together on a site because of a shared interest…

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