How Marketers Can Take Advantage of the New Snapchat

Up till now, Snapchat has been an app that lives in the moment, until all communication is gone. Its ephemeral nature made it fun for users but not all that useful for marketers, who get nothing out of sending a photo with a few words that almost immediately disappears. There was no ability to engage…

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SnapChat: What Parents Need to Know

What is SnapChat? SnapChat is a mobile app that allows users to take a photo – known as a “snap” – then caption it (or draw on it) before sending it to one or more other SnapChat users. The recipient of the SnapChat will only be able to view the snap for up to 10…

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