marketing
How to Rank Higher in YouTube Search Results.
In case you didn’t know already, despite the fact that Google owns YouTube, what works for Google search engines does not necessarily work for YouTube search. In other words, just because a video ranks highly in Google search doesn’t mean it will in YouTube search, and vice versa. Is the difference that important? Um, heck…
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Why Getting Social Media Right Is Just Like Playing Poker
For anyone that has watched any James Bond film that involves a poker scene – in fact any film that involves a poker scene – the message is clear you don’t play your cards you simply play the man opposite you. Well in social media and marketing in general it is exactly the same thing. …
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NHS and Social Media – Is it all down to the strategy?
For the last couple of weeks both myself and Ash have been heavily involved in debates regarding the NHS and Social Media. We first got involved because the people were asking for solutions and we wanted to discuss that with them. The NHS is a mine field of bureaucracy and levels of management. The NHS…
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Paid Followers and Fans – What is the point? (I’ll give you a clue there isn’t any)
I was discussing what we do with a peer the other day as we drove to a networking meeting together . She is a huge advocate of what we do and had some advice for me. She told me to stop selling social media, “You guys are growing people’s businesses, using social media. You aren’t…
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3 Ways to Make Your Facebook Posts Pop in the Newsfeed
With multiple brands participating on Facebook, along with advertisements, friends and an overwhelming amount of information, competition for the attention of your followers is higher than ever. What do you do in response? Do you accept the fact that not everyone will see what you have to share and continue in your current efforts? Absolutely…
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The Importance of Building Strong Human Connections with Your Brand in Social Media Platforms
One of the best things about social media platforms and networking, is that people (or customers) are becoming more real, more involved and as such are willing to reveal more about themselves. The dominance of various social media platforms in our daily lives, apparently show that more and more people (and as such potential customers)…
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Introducing Google +Post Ads and What They Mean for Advertisers
Google recently introduced a new advertising medium for their social media platform that will allow marketers to “create compelling ad experiences and make it easier to extend the reach of [their] social content.” The new advertising option has been rightfully dubbed +Post Ads and it essentially enables marketers and brands to convert engaging content into…
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Social Media Sizing Cheat Sheet – 2014
If you are an inbound marketer or own a web business like me, you probably know how powerful to have beautiful looking social media accounts and the effect of sharing your content with a well-designed visual. An image says more than words can explain! Right? Now that even Twitter allows you to share your content…
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Social media is great. In moderation
I’m a big fan of social media. It’s a great way to keep in touch with friends, to follow events and, as a marketer, to help my clients engage with their target audience. But like any new technology, it’s been overhyped. In the 1950s it was widely assumed that we would all be driving atomic…
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How to Improve Social Media Shares of your Content Marketing.
Content marketing combines the creation of valuable content with social media marketing and search engine optimization. It helps companies to drive in new prospects, new leads, to establish their own credibility in their respective industries and stay top in the minds with existing and potential clients. Social media holds and will continue to increase their dominant…
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Connect Offline And Social With New Technology
A lot has been written about justifying your social media efforts, with a lot of questions being posed such as: Does social really provide return on investment? How can you relate social to your business offline? How can you leverage your social presence in the best way? These questions are often debated, however there is…
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The power of the URL link and how to use it.
That image above shows one of the ugliest yet most powerful pieces of information on the internet. It shows a URL, or link, address or dubdubdub, whatever you call it. It’s also the most powerful thing you and your business have access to. You see, you don’t really need to know the in’s and out’s…
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