Is Periscope Business-Worthy, or Just Google Hangouts for Kids?

I recently wrote an article entitled “So What the Heck is Periscope” and, since I wrote it, I now know exactly what it is. Doesn’t mean I like it any better, but at least I understand it. Last week I was discussing social media with David, a digital marketing specialist I know, and mentioned my…

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NHS and Social Media – Is it all down to the strategy?

For the last couple of weeks both myself and Ash have been heavily involved in debates regarding the NHS and Social Media. We first got involved because the people were asking for solutions and we wanted to discuss that with them. The NHS is a mine field of bureaucracy and levels of management. The NHS…

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Introducing Google +Post Ads and What They Mean for Advertisers

Google recently introduced a new advertising medium for their social media platform that will allow marketers to “create compelling ad experiences and make it easier to extend the reach of [their] social content.” The new advertising option has been rightfully dubbed +Post Ads and it essentially enables marketers and brands to convert engaging content into…

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Google+ and Circles

Google+ as the “new kid on the block” has many fans, and many that hate it. But very few seem to make full use of one of its best features. Let’s start with an admission – I like Google+. I like the interface, the look and feel and I like the level of interaction I…

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Google+ is primed to explode?

Google+ Every social media analyst has been saying the same thing for a long time now — Google+ is primed to explode and become as ubiquitous as Facebook and Twitter any day now. The social network has been growing steadily since its launch, but that gradual approach has made it easy to forget about while…

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Top tips for using Google+ for your business.

This is the last of our ‘top tips’ posts and is on how to use Google+ for your business.  Whether or not you have already set up a Google+ page, there might be some points here that you have not yet used.  If you are using other social media pages for your business, you may find our other…

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Why your brand should focus on Google+ in 2014

Google+. Many have heard of it, ignored it, laughed at it.. but for those of us who manage communities or a brand’s social presence, we are starting to see just how important it really is. Here’s why your brand should be focusing on Google+ in 2014:   1: It’s Google! Companies invest large amounts of…

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Social Media Expectations for 2014 #3

Prior to 2014 kicking in I highlighted on my blog that I had 4 expectations for social media in the new year & that I would delve a little further into each of them throughout January. You can read the first 2 posts here & here & this is the third, all about Google+. My…

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How to Ensure Repurposing Content is Worthwhile.

A controversial topic amongst marketers globally is the idea of reworking or moulding an existing piece of content, be it blog, video or infographic into another form or media type to re-distribute. There are those that coin this concept as ‘lazy’ however, I  quite disagree. Why wouldn’t you, where possible save time and energy on…

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