Paid Followers and Fans – What is the point? (I’ll give you a clue there isn’t any)
I was discussing what we do with a peer the other day as we drove to a networking meeting together . She is a huge advocate of what we do and had some advice for me. She told me to stop selling social media, “You guys are growing people’s businesses, using social media. You aren’t…
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3 Ways to Make Your Facebook Posts Pop in the Newsfeed
With multiple brands participating on Facebook, along with advertisements, friends and an overwhelming amount of information, competition for the attention of your followers is higher than ever. What do you do in response? Do you accept the fact that not everyone will see what you have to share and continue in your current efforts? Absolutely…
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Social, “Do you want Web with that?”
Over the past few weeks I have been spending a lot of time conducting a series of Social Training sessions. One of the things that has really surprised me throughout these sessions, is peoples understanding of what Social is for. We can break Social Media useage into three distinct camps. First there is the private…
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Social media is great. In moderation
I’m a big fan of social media. It’s a great way to keep in touch with friends, to follow events and, as a marketer, to help my clients engage with their target audience. But like any new technology, it’s been overhyped. In the 1950s it was widely assumed that we would all be driving atomic…
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Social media lead generation and nurture.
You may well be inundated with new followers on Twitter. You may find yourself casually dropping this in to conversation, ‘Well, I now have 5000 Twitter followers.’ But how is that going to help your sales team or how is that going to impact on your social media lead generation and nurture for your SME?…
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Facebook Reach: Totally Worth It or Totally Worthless?
There is not a ton of information out there by various Facebook marketing experts when it concerns Facebook Reach and Facebook Insights. The handful that have reviewed the workings of Facebook Reach certainly either have words of praise or words of condemnation. Back in December and then again during February, there was a rather heated…
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Connect Offline And Social With New Technology
A lot has been written about justifying your social media efforts, with a lot of questions being posed such as: Does social really provide return on investment? How can you relate social to your business offline? How can you leverage your social presence in the best way? These questions are often debated, however there is…
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How to improve your social media pages.
If you have already got social media pages set up for your business and you want to improve the look and activity on them but need some ideas, then this blog post is for you. Below are some tips that we have brought together to help you freshen up your pages! Update your images Consider changing your profile or…
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How do I know which social media site is best for my company?
I have seen articles and listened to webinars recently which suggest that business owners who are not sure which social media sites to use for their business should start with the sites that they are most familiar with and which they enjoy using. Yes, this will make using the site for your business easier, but if it does not…
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Alternatives to WhatsApp
With the big news that Facebook has bought WhatsApp (from 2 chaps that were ironically turned down for jobs at Zuckerberg’s company!) for just over £11million, there will be folk who now think it’s not cool (as it’s owned by Facebook) as well as those who don’t want the biggest social media company getting access…
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The Power of Social Media working wonders for Trophy & Engraving Company.
The power of Social Media working wonders for businesses was evident in a order we had recently. We don’t just send our products to near by sports clubs and businesses, we have now ventured further afield into new territory. Social Media has played a huge part in this. The Romanian Curling Federation are now customers…
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Are Estate Agents making the best of the agency window?
Estate Agents are by the very nature of their business very reliant on the quality of their window display to attract prospective buyers passing their agency window. So what’s the problem? It’s all very standard with rows upon rows of properties with very little in the way of varied customer engagement through the use of…
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