So What the Heck is #Periscope?

I went to a social media conference last week. As I walked in the door, I was suddenly on Periscope, looking very startled I might add and only capable of uttering something that sounded very much like “ermblurfatnomnom”…. Fantastic! Everyone around me was hyper excited and waving phones all over the place. It was quite…

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How To Build A Social Media Sales Funnel From Scratch

At a recent speaking engagement I was privileged to spend some quality time chatting to a number of small business owners after the event, and one of the biggest questions that they wanted answering is “How do I find the right leads on social, and how do I turn them into customers?” I sat down…

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How to Get The Most Out of a Facebook Post

If you are managing a business’ Facebook account take a step back before posting your next update and have a think about what you really want from that post and how to further optimise it for that need. The following 3 metrics described are usually how you measure ROI (return on investment) on a specific Facebook post: Post Reach – The…

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Maximizing Your Business’ Cover Photos.

When anyone stumbles across your Facebook or Twitter page, the first thing they see is your cover photo. On Facebook, cover photos are 851 pixels wide and 315 pixels tall, located above and around your profile picture and name. On Twitter, these photos are technically referred to as “header photos” and are 1500 x 500…

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Growing Your Bands Exposure With Social Media

If you’re in the music industry, social media is a key way of distributing your work. In this article we’ll go through the key ways to leverage social media to benefit your music aspirations. The first place to start is in building an audience on Facebook. Create a Facebook page as this gives the authenticity…

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Social Media & Business [INFOGRAPHIC]

Social media has taken over, if you aren’t on a social media network yourself then you most certainly will know someone else who is. Social media platforms aren’t just used to keep up to date with what your friends and family are up to, it’s also used for marketing and scoping out the competition. Twitter,…

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Facebook treats us like guinea pigs and we do not care.

When the news first broke that Facebook had been using our timelines to run social experiments on us it probably shouldn’t have been as surprising as it was. However, what has surprised me even more is that they seem to have gotten away with it without recourse. The general public have just carried on posting…

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Using “Pages to Watch” in Your Facebook Insights.

Facebook certainly helps us keep up with others, thanks to status updates, photos and milestones marked on a virtual timeline. It might come as a surprise that this information extends far beyond personal relationships, though. In fact, businesses can use Facebook to see just how their competitors are doing, thanks to a feature called Pages…

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3 Facebook Updates That Can Better Your Business

It’s no surprise that Facebook’s development team is constantly on the move. They often tweak and sometimes completely, overhaul their site. It may seem hard to keep up with these ceaseless changes, but, if you do, your business’s presence on the site could be better for it. Below are three recent updates that you can…

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Why Getting Social Media Right Is Just Like Playing Poker

For anyone that has watched any James Bond film that involves a poker scene – in fact any film that involves a poker scene – the message is clear you don’t play your cards you simply play the man opposite you. Well in social media and marketing in general it is exactly the same thing. …

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