Facebook Reach: Totally Worth It or Totally Worthless?

There is not a ton of information out there by various Facebook marketing experts when it concerns Facebook Reach and Facebook Insights.  The handful that have reviewed the workings of Facebook Reach certainly either have words of praise or words of condemnation. Back in December and then again during February, there was a rather heated…

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How to Improve Social Media Shares of your Content Marketing.

Content marketing combines the creation of valuable content with social media marketing and search engine optimization. It helps companies to drive in new prospects, new leads, to establish their own credibility in their respective industries and stay top in the minds with existing and potential clients. Social media holds and will continue to increase their dominant…

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Snapchat: How Can Non-Profits Benefit from this New Social Media Platform

Looking back at 2013, there’s no doubt that non-profit organizations have matured in their ability to leverage social media to promote their causes. As we set forth in advancing our communication strategies for 2014, it’s time to look beyond the “holy trinity” of social media, Twitter, Facbook and Youtube. It’s time organizations begin pushing the…

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