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Posts Tagged ‘engagement’

Infographics are dead! Long live video infographics!

Infographics are everywhere. And rightly so! As they emerged a few years or so ago, PR folks and marketers took advantage of the simplicity of displaying complex data in a way that told a more compelling story than just a load of numbers, percentages and words. And they didn’t need to be design experts. They…

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How to Get The Most Out of a Facebook Post

If you are managing a business’ Facebook account take a step back before posting your next update and have a think about what you really want from that post and how to further optimise it for that need. The following 3 metrics described are usually how you measure ROI (return on investment) on a specific Facebook post: Post Reach – The…

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Why Getting Social Media Right Is Just Like Playing Poker

For anyone that has watched any James Bond film that involves a poker scene – in fact any film that involves a poker scene – the message is clear you don’t play your cards you simply play the man opposite you. Well in social media and marketing in general it is exactly the same thing. …

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NHS and Social Media – Is it all down to the strategy?

For the last couple of weeks both myself and Ash have been heavily involved in debates regarding the NHS and Social Media. We first got involved because the people were asking for solutions and we wanted to discuss that with them. The NHS is a mine field of bureaucracy and levels of management. The NHS…

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Know thy followers

Do you really know your followers on Twitter? One great way to find out a bit about them in a quick and refreshing way is to create a “Who’s who” list of your followers, ranked according to influence. That way the most important followers are at the top of the pile. Knowing more about your…

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Social, “Do you want Web with that?”

Drive-Thru

Over the past few weeks I have been spending a lot of time conducting a series of Social Training sessions. One of the things that has really surprised me throughout these sessions, is peoples understanding of what Social is for. We can break Social Media useage into three distinct camps. First there is the private…

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Facebook for B2C: Plan your attack!

There’s a lot of negative press when it comes to using Facebook for business. In this post, I’ll be looking at both Facebook fan pages, also known as business pages and personal profiles. Personal accounts and fan pages can be incredibly useful for relationship marketing and networking, but both require a completely different approach. As…

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