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Posts Tagged ‘content marketing’

Infographics are dead! Long live video infographics!

Infographics are everywhere. And rightly so! As they emerged a few years or so ago, PR folks and marketers took advantage of the simplicity of displaying complex data in a way that told a more compelling story than just a load of numbers, percentages and words. And they didn’t need to be design experts. They…

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The age of open source branding.

It is a bitter pill for many brand managers to swallow. It may even sound absurd but truth is stranger than fiction. No longer are brand managers in control of the brand but the consumer. Welcome to the brave new world of social media ushering in the power shift from marketers to consumers. It is…

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Have you ever wondered why your email marketing is not working?

The basic principle of email marketing is to bring content and share value and useful information to others. The greatest expectation we have about email marketing, is to be opened, read and eventually engage our prospects in a variety of different ways. The purpose of email is to build and grow relationships with the prospects…

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Understanding the future of Content Marketing.

Have the words Content Marketing been circulating around your comms team? There’s no more producing content for contents sake, it’s time to listen to your customers and keep them on side.  When I talk about Content Marketing I simply mean creating the best content you can to service your customers needs, values and behaviour. Many businesses are…

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Is Content Curation Killing Social Media Marketing?

This is a subject that has been getting more of a focus over the last few months. As with any form of Social Strategy there is a lot of debate on what you should be doing and how much you should be doing it. Content curation (in this context) is the act of finding the…

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When Facebook is gone in 5 years time are you going to be ready?

The general consensus is that Facebook is still playing a crucial role within social media marketing but as it loses it’s “cool factor” that made it so popular in the first place will the audience engagement go down and never recover?  This is one of the most hotly debated topics in social media at the…

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Why Getting Social Media Right Is Just Like Playing Poker

For anyone that has watched any James Bond film that involves a poker scene – in fact any film that involves a poker scene – the message is clear you don’t play your cards you simply play the man opposite you. Well in social media and marketing in general it is exactly the same thing. …

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NHS and Social Media – Is it all down to the strategy?

For the last couple of weeks both myself and Ash have been heavily involved in debates regarding the NHS and Social Media. We first got involved because the people were asking for solutions and we wanted to discuss that with them. The NHS is a mine field of bureaucracy and levels of management. The NHS…

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