business social media

How to Make Friends and Alienate People (on Social Media)

10th April 2014

Now, here is the $64,000 for all those people using social media out there (which is everybody nowadays). Is it a functioning marketing tool in and of itself, or is it merely a supporting character in the greater marketing machine? The question is more nuanced than many would initially believe, not to mention the differences…

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Social Media Sizing Cheat Sheet – 2014

26th March 2014

If you are an inbound marketer or own a web business like me, you probably know how powerful to have beautiful looking social media accounts and the effect of sharing your content with a well-designed visual. An image says more than words can explain! Right? Now that even Twitter allows you to share your content…

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Social media is great. In moderation

16th March 2014

I’m a big fan of social media. It’s a great way to keep in touch with friends, to follow events and, as a marketer, to help my clients engage with their target audience. But like any new technology, it’s been overhyped. In the 1950s it was widely assumed that we would all be driving atomic…

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How social media can help your business.

3rd March 2014

Lots of businesses we speak to are unsure about what social media can do for them and what returns they can get from it.  All businesses have some form of marketing strategy, but sometimes social media doesn’t form a part of this, as it is a fairly new phenomenon and businesses often don’t see the…

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Is Social Media a necessity in today’s world of Internet Marketing?

28th February 2014

Many companies still fail to see the advantage of using social media within their marketing budget spend or dedicating internal time to manage their own presence on channels which are working incredibly well for their rival competitors. Some companies will say that they haven’t had the time to commence or those who have a presence…

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