Picture yourself as a Twitter user. You’re in a “Content Discovery” state of mind, browsing around popular tweets. You stumble upon someone interesting. Do you “Follow”? What goes through your mind: Who is this person? What have they written about themselves? How many tweets have they posted? Over what period of time? And most importantly:…

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The road to social media success is a long and arduous one. There is no quick fix and it can become very time consuming. For a lot of businesses, social media has become one of the hardest marketing platforms to crack. The best place to start is with the simple things. Everyone shares their links…

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For the last couple of weeks both myself and Ash have been heavily involved in debates regarding the NHS and Social Media. We first got involved because the people were asking for solutions and we wanted to discuss that with them. The NHS is a mine field of bureaucracy and levels of management. The NHS…

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I am hearing more and more about the importance of Social Media throughout my business network. Some business owners seem to embrace the use of Facebook, Twitter, and LinkedIn etc whereas others seem to doubt it’s value. Marketing experts will tell you creating brand awareness and finding customers through Social Media is not always easy,…

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If you’re a blogger, you probably want what you’re writing to be read. After all, what’s the point of writing great material if nobody ever reads it? Here’s the thing: we live in a very loud, noisy world where everyone is trying to talk at once and capture the attention of an audience. In order…

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Social Media: Uniting Local Businesses At Polar we love working with local businesses, to help them create a brand image to boost sales and beat competitors. Your brand image is incredibly important to how your company is perceived and Social Media has now become the best way to get that image seen. Based in Great Baddow, in Chelmsford,…

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Back Drafts and the Flutter of Tweets Ok, so here we are in 2014 and things are changing so fast it’s like standing on the side of a freeway feeling the back draft as traffic whizzes past. As you watch vehicles pass and you are never likely to see those particular cars again. Can you…

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In March 2014 what do you need to know as a business owner about twitter? Leadamo Academy investigates. Twitter continues to morph into a full scale marketing machine. Its tribe increases and every 2 days 1 billion tweets are served up. This might fill you with horror or dread. It might make you think there’s…

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