Social Media Trends That Are Changing The Game For Businesses
Ever since the creation of social media the craze only continues to grow more and more popular every year. In fact, in 2016 the social media market saw exponential growth with 1.9 billion mobile users and 2.3 billion users worldwide. The year 2017 only brings more opportunities and expectations. With that being said, more and more businesses are turning to social media as a means of marketing and increasing revenue. If you haven’t had a chance to jump on the bandwagon just yet, don’t worry because there is plenty of time. Below, you will learn about some of the newest social media trends that are changing the game of business all around the world.
Taking Advantage Of Marketing Bots
When it comes to social media marketing, one of the most exciting up and coming opportunities has to be the marketing bot. A bot is basically a script or application that is designed to run specific tasks. Sure, the thought of putting your marketing campaign in the hands of a bot might be terrifying for many business owners, but this will pay off in the future. Eventually, these bots will be able to send e-mails, answers questions, post blogs, and create graphics. By using this bots right now you will be getting a feel for them and see first hand how they operate. This will give you the upper hand, when these bots are able to perform all these tasks.
Creating Quality Content That Can’t Be Matched
Over the past few months it seems like the Millennial Marketers have been setting the bar for good quality content. More and more brands are now focusing on creating quality content that is more informative and helpful to their customers. Even some of the smallest businesses have started taking advantage of these tactics. While quality content has always been important for many marketers, others are taking advantage of it in different platforms like video posting, pod castings, and social media advertising.
For instance, when you write a 5,000-word blog on the importance of choosing the best running shoes, you can create an informative podcast or short video that will make various communities aware of your accomplishments.
Customer Service Chatbots
While businesses can manage to provide consumers with high-quality products and process orders in a timely manner, they may be lacking in the customer service department. If you do a bit of research, you will discover that consumers desire better customer service from almost every company they do business with. If you check out Amazon’s customer reviews, you will notice that almost everyone rates their customer service extremely high.
If you follow in Amazon’s footsteps and become a reputable, successful online retailer, you will need to offer superior customer service. Of course, you are not going to have the time to answer every question that comes your way. By taking advantage of customer service chatbots, you will be able to address every question in a timely manner. Believe it or not, consumers appreciate quick and reliable customer service. It is also a great way for businesses to build their customer base.