What if you made a Twitter account for your business, used it consistently for a few months and the all of all the sudden fell off the face of the planet? Would it harm your companys’ social status? Is it better to have not even made an account at all? These are the questions we are going to explore in today’s blog.
Once you start using Twitter on your businesses behalf, it is important to stay regular with posting tweets whether it be related to your company or not. With all your competitors that are using Twitter you don’t want to be lost in all the online chatter. You need to constantly stand out and one way to do that is by not allowing your business to be forgotten. Tweeting regularly will certainly keep people from forgetting about you and the more you tweet about something in particular, the more apt people are to do what you are asking them to do.
Let’s look at a real life example of this. Patrick Ruffini, president and founder of Engage http://enga.ge/team/patrick-ruffini/ did a little experirement where he tweeted the same exact thing every day at the same exact time for 10 days and his question was how this would effect his engagement. Would it die out after the first Tweet? Would it increase as the exposure increased? Even though the amount of engagement on that particular tweet did decay after the first few days, the remarkable part about the whole experiment is not the results of the experiment itself. But what verified Twitter user, Henry Enten, a senior political writer replied to on Patrick Ruffini’s results. He wrote “@patrickruffini i didn’t sign up, but i must admit each time u did… I wanted to do it more… 1 or 2 more times might have gotten me.” So even though we really don’t want to go against Twitter etiquette by tweeting the same thing over and over and over every day, it is important to push what you want people to see. And pushing we’ll keep you in the consumers radar. You can see the conversation and a blog post about it here.
OK, so we know regular consistent tweeting is good for anybody, but what if we never had a Twitter at all?
Not having a Twitter for your business poses the obvious risks. Not being able to monitor positive and negative mentions, not having optimal customer service and so much more but do customers judge your company on how many social networks you are on? If 20% of all internet users are on Twitter and 67% use Facebook, you better believe that you are being judged if you as a professional company are not using one of these social networks. And Twitter is one of the best and fastest ways to increase your brand following so not having a Twitter is really not smart at all.
So having a Twitter or any social site and neglecting it might make customers think that you as a company do not care what people are saying, don’t care about interacting with customers or don’t care to be on top of the latest trends. As a company, you want to be perceived as a cool and hip company that knows what the people want. And if you are behind times, you might loose potential customers.
If the biggest and OLDEST brands in the world, like Coca Cola, Pepsi, AT&T and Visa to name a few are using Twitter, then you have no excuse. These brands realized that the quickest and most effective form of marketing is by utilizing social media. Imagine if a brand like McDonalds had an existing Twitter account but hasn’t been updated for a year? Or you look on their Facebook and people are asking questions and posting comments but McDonalds hasn’t responded? What would you think about them?
So what do you think? The simple solution to this is to get on these social networks and use them regularly and effectively. But I would like to hear you opinion on what you think is worse. To not have a Twitter at all, or to have a Twitter and never use it?
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