How To Use Vehicle Advertising: Number Plates, Stickers & More
If you own a business and use a vehicle or fleet of vehicles to carry out your professional responsibilities, there are lots of ways you can turn this to your advantage from a marketing perspective.
Of course if you have yet to leverage your automotive resources as a platform for advertising your services and building your brand, you might not know where to start. Here are just a few of the best options to consider.
An affordable yet effective method for vehicle advertising, getting hold of a personalised number plate that represents your business from a site like Absolute Reg is a step in the right direction. Such plates are growing in popularity at the moment and there is no reason for businesses to steer clear.
Before you dive in, it makes sense to think carefully about the kind of number plate you choose and what it says about your brand. If you are buying a number plate for a single vehicle, this will be relatively straightforward. Kitting out an entire fleet will be a little more complex, but is entirely achievable if you put some thought into the process.
The most obvious route to take is to choose a series of letters and numbers that are instantly recognisable and can be associated with your business. This could be the initials of its name, a reference to the products and services you offer or anything else you can come up with.
Your vehicle can become a mobile billboard for your business if you invest in vinyl graphics. These are essentially large stickers that can be applied to part of a car or van, or used to cover the entire auto in a design of your choosing.
From simple text to full colour images, vinyl graphics can really help a vehicle to stand out from the crowd. When you are out on the road or parked up outside a client’s premises, your vehicle will broadcast the presence of your brand to motorists, pedestrians and passersby, giving you persistent advertising that will pay for itself in no time.
The most effective vinyl graphics for your vehicle should always include the business name, along with contact information so that prospective customers can get in touch. Including the logo of your organisation is also sensible, as this will allow your brand to gain traction and recognition in the local area. You can even pay private motorists to sport ads for your business on their vehicles if you wish!
Taking a standard vehicle and converting it specifically to act as an advertisement for your business is an option which will suit some firms more than others. It depends on the industry you occupy and the kinds of products and services you offer.
For those involved in catering, for example, having a food truck in your fleet which you can send to industry events and public gatherings to hawk your wares and attract new customers is an impactful strategy. Just be sure to maintain vehicle security with any conversions you carry out, as van thefts are on the rise at the moment.