How To Market Your Business The COVID 19 Way
As the coronavirus pandemic has forced many businesses to close, it has left an opportunity for some to move online, where they haven’t done before, or others have had to close completely. If you have moved online or this is something you are thinking about, then the critical thing to do is to market this new side of your business well. If you are still sending out products, then add a little extra – it could be a little treat, something you do not normally sell or some merchandise like handing out branded pens. Doing this will help you to stand out and give people something to smile about during this difficult time.
Alternatively, if you aren’t able to take your business online, you must keep on top of your businesses’ marketing so that when the doors open again, you are at the forefront of people’s minds, and they can’t wait back to you. So, how can you do this?
Create Compelling Content
Creating unique content regularly is a great way to boost your brand and keep your customers’ attention, even while you’re not open. This kind of content is really easy to create, as you can just use your smartphone. Tell the story of how you got started in your business, what your inspiration behind starting your business was and why you did it. Get the rest of your staff involved, too, and interview them online about what they love about your company and what it’s like being a part of your team.
Share How You’re Coping
It’s also a good idea to let people know how you’re dealing with this pandemic and coping with this tough time. For example, if you’re taking extra measures to support your staff, you can share that on your website, on social media, or via a newsletter. Or if you’re helping out vulnerable and needy people in the community, then make sure to shout about it. Show people that you’re all working from home and having drinks on a Friday on Zoom. It’s the human side of things that people want to see, and it shows that everyone is in this together, and we’re all going through the same thing but in different ways.
Educated and entertain
People have loads of time at home now, and many are looking for stuff to do, so why not give some online lessons related to your business, or perhaps you could write some entertaining but informative blogs. You could even go live on Facebook or Instagram once a week with a vlog to engage your customers and remind them that you’re there. Just by letting people in that little bit, you will make them feel more connected to your brand. If there’s nothing you can do that’s really relevant to your business, then just have some fun. Show the personality of your business and your staff.
Whatever you do, don’t capitalise on the crisis and certainly don’t do any ‘COVID 19’ offers or specials. Be sensitive and be there to help.