How to Make the Most of Your Next Trade Show Exhibition

If you’re planning on taking your brand to a trade show, then the good news is that you don’t have to get the biggest or the flashiest stand to make your brand stand out, gain new custom, and overall get great results from the day. All you need to do is make sure that you use exhibition stand accessories that are bold and eye-catching, provide something practical for attendees like free Wi-Fi or coffee, and an interesting freebie always goes a long way, too. This will surely attract visitors over to your stand to learn more, but it’s the experience that they have when they are there that’s really going to make a difference. Here are some tips to get the best results from your next trade show.

Be Consistent with Your Brand

Even if you’ve got the smallest stand at the show, the way that you decorate it could easily make it the most eye-catching one there. Roll up banners are a great way to make your booth stand out from the crowd and you can use roll up banners like this outside of the booth to make it look larger and expand the amount of space that you’ve got to cover. Use eye-catching designs and interesting information to catch the eye of attendees walking by and entice them to come and learn more about what you’ve got to offer. Discount Displays is a great place to start for all the banners and signs you need to make your booth look great.

Offer Something Different

Attendees are going to be seeing a lot of pretty much the same thing at the trade show, so make sure that your booth is going to be offering something different. For example, you could run a fun game or competition with the option to win a prize, or have some kind of entertainment going on at your stand to get attendees interested in taking part or seeing what you’ve got going on.

Be Creative with Your Freebies

Branded USB pen drives, pens, keyrings, stress balls, and lanyards might be ‘safe’ freebie options when it comes to a trade show, but the truth is, you’re probably not going to be the only brand offering them, and your branded products might begin to lose effectivity when they get lost in a sea of the same product from a different brand. So, be creative when it comes to your freebies and give away something that attendees are unlikely to find at any other booth at the show. Personalised gifts, artwork that’s created there and then, or even edible gifts are fantastic ideas.

Create Good Relationships

Finally, don’t forget that no matter how much your brand stands out, it’s the relationships that you create with attendees that are going to make your brand memorable. Make sure that your team are alert to new stand visitors, approachable and enthusiastic, while armed with a wealth of information about your brand to win attendees over.

How will you make your next exhibition booth stand out and do well?

Marketme

Marketme

Marketme is a leading small business to small business news, marketing advice and product review website. Supporting business across the UK with sponsored article submissions and promotions to a community of over 50,000 on Twitter.

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