2020 was undoubtedly a challenging year for us all, in more ways than one. With the pandemic leading to company shutdowns, lockdown orders, and isolation for the majority of the countries on the planet, there is no surprise that some businesses have certainly felt the brunt of the pandemic in one way or another.
Suppose you are a business owner who is in a position where you have struggled to stay afloat throughout the last year. In that case, then you have probably, at some point, considered what you can do moving forward to promote growth within your business and to help it bounce back in some way, following an unprecedented time full of numerous setbacks.
When finding yourself searching for a solution to this problem, you have found yourself in the right place. We have compiled a list of ways below on how SEO can help businesses like yours bounce back from what has been a rather tumultuous year.
What is SEO?
Before we launch into the main event on how it can help your business bounce back, we should probably explain to those of you reading precisely what it is that we will be discussing. If you are unfamiliar with the term, SEO stands for Search Engine Optimisation, which is the process of improving the visibility of your website to the search engines, and therefore, affecting the position or ranking of your website on the Search Engine Results Page (SERPs). However, SEO relates to the unpaid results that appear on a SERP rather than those that are paid or sponsored.
How Can SEO Help Your Business Bounce Back?
The question we are sure many of you have asked yourself following the previous paragraph. The short answer: it can be beneficial for your business in many ways! SEO is a valuable tool within any business model and can make a vast difference to your business’s growth as you progress. Of which, we will discuss a bit further below:
Builds Authority and Trust
As a business, you want nothing more than to be the leading brand within your industry. SEO can help you to build up a name for yourself within your sector and can even contribute towards the credibility of your website and its content.
Like mentioned before, SEO helps to improve the visibility of your website and how it appears to the search engines. As your website ranks higher for search terms related to your business and becomes more visible to the broader internet, you build authority within your field. Not to mention, customers are more likely to trust a website on the front page of Google than on a much different page.
SEO is Cost-Effective
While this may seem somewhat confusing to some, allow us to explain. Improving the visibility and performance of your website is not going to happen overnight. This is something that will come about with constant tweaking and effort, of which we recognise that a lot of business owners and budding entrepreneurs reading this just simply do not have the time to spare.
Outsourcing the SEO marketing strategies and campaign to companies that provide SEO services is an excellent way of saving yourself time and money in the long-term. Investing in your SEO strategies can enable you to make back that money and more in the future.
Agencies, including the likes of Grapefruit Digital SEO, provide companies such as yourself with all you need to master the world of SEO, from monitoring analytics to suggesting what could be done to improve a website’s performance.
Using professionals such as these can give your business the best chance possible at bouncing back following a rather challenging year for us all. Not to mention, it takes the stress away from you and allows you to focus on other aspects of your business, which might need some attention.
Helps Increase Engagement with Customers
It goes without saying, but if your website appears on the first page of a SERP, then you are to expect more clicks than you would if your website was featured further down. So, you are probably wondering how this could contribute towards engaging with your customers?
Linking relevant social media accounts to your website will further boost your visibility to the search engines but makes the journey between the two a lot easier for your customers — mainly those who are browsing on mobile.
Engaging with potential and existing customers on your social media accounts and website encourages a certain level of rapport to be developed. Appealing to your customers as someone who is approachable and responsive could even increase your conversion rates overall. What more could you want?
We hope that this list has provided a level of insight into all things’ SEO and how it can help your business bounce back. One thing we can be sure of, this year can only get better!