At a time where most businesses are reassessing their strategy and making new, hard decisions, focusing on improving or changing your brand image can be important. Yet too many firms believe that a change in name or logo is enough to completely overhaul their reputation or even approach. For this reason, something of a more comprehensive facelift could be necessary, and not only that, it could unlock doors you may not have thought sealed from you.
Additionally, the confident roll out of a new approach is easier to deal with and invest in when business is reduced somewhat. For instance, testing and publishing a new website is much easier when you haven’t extensive traffic reducing your server capacities.
But where should you even begin? After all, there are almost infinite improvements you could make to your business, and not all of them may return to you the results you hoped for. For this reason, we would like to recommend some of the rational, most appropriate directions you may hope to follow:
Renewed Lighting
Renewed lighting can help your office space and exterior environment seem more attractive. For instance, bay LED lights found at Lepro https://www.lepro.co.uk/high-bay-led-lights can be a phenomenal way to help your office space shine and do so with clear and consistent visibility. Not only this, but small pointed lights outside your office signage can help your building seem beautiful at night, which is sure to become a notable fixture in the area you are based, helping your presence seem like an integral part of said locality. This will help your local community and staff feel proud to know of you.
IT Services
Ensuring that staff can access everything they need to is essential, but sometimes IT services can be clunky, difficult to work with, and consistently unreliable. Upgrading your terminals, signing on for a new software package such as changing from the Google Suite to Office 365, using easier-yet-secure one-login VPN options and also teaching staff good digital fluency can help you improve the systems you all interface with day after day. While this isn’t so much of an external change, you’ll certainly note the possible beneficial effects to this degree.
New Messaging/Branding
While a new logo and name is not enough to make real change, a full branding sweep can sometimes be a great idea. Refining your social media profiles with excellent new graphics, ensuring a new worthwhile color scheme, refining your mission statement, updating your brand outreach on said social platforms, and redesigning your packaging are all examples of careful analysis and signifies a new approach. This in itself helps your facelift once again seem like an important and public part of your renewed focus, and if that doesn’t excite those around you, then nothing likely will.
With this advice, we hope you can easily yet thoroughly give your firm the facelift it deserves.