Five Ways to Improve Brand Awareness and Recognition
Whether you’re selling products on an ecommerce website, promoting products on your blog on behalf of other companies, or make your money online selling a service like web design, brand recognition is absolutely crucial for your success. No matter what your unique selling point is, you will want your brand to stand out from the crowd and make potential customers stand up and take notice of what it is that you have to offer. Ultimately, your biggest marketing goal should be to have your target market thinking about your brand and your company when they are ready to buy or in need of the product or service that you provide.
And, brand awareness and recognition is crucial for building trust with your customer base, in turn helping you to earn more glowing customer reviews, better word of mouth marketing, and increase your repeat custom. Here are some of the top ways to boost brand awareness and recognition for your company starting today.
#1. Provide Unforgettable Customer Service:
Your brand isn’t just about your logo, website, and the products or services that you provide to your customers. It is all-encompassing of the entire experience that each customer has when shopping with your brand. Today’s customers are looking for fast turnaround times, guarantees, and exceptional service both before and after they make a purchase, especially when shopping online. The customer service can easily become a very crucial factor in the final purchasing decision when making an online purchase, and customers will remember the type of service that they received from your brand when it comes to returning to shop again.
#2. Showcase Your Authority:
One of the best ways to create further brand awareness and recognition is to do everything that you can to showcase your authority online and put your brand at the forefront of the industry. Today’s customers want to know that they are spending their money on products and services that come from brands who understand the industry very well and are a leader in their field. One of the best ways to do this is by writing a business blog. Not only does this create more pages on your website that can be shared and used to drive more organic traffic, but it will also help you communicate with your customers and show off what you know in terms of news, tips and advice that they can make use of.
#3. Develop a Mobile App:
You will know the utmost importance of having a mobile-friendly website for your app, but the truth is that in today’s modern and digital world, this is often simply not enough for many businesses. And when it comes to boosting brand recognition and awareness, developing a mobile application is often one of the best things that you can do for your company. Not only does having a mobile app show that you are a modern company that strives to enhance the customer experience with the latest technologies, it also allows you to regularly communicate with your customers via push notifications that can be used to inform them about sales and offers. In addition, with the average smartphone and tablet user spending around five hours per day on their mobile device, simply being able to see your app logo on their screens can help to significantly boost brand awareness with your customers. Appetiser is one company that comes to mind when it comes to app development Melbourne; get in touch with them today for your free consultation and discover more about how a mobile app can benefit your brand awareness.
#4. Utilise Social Media Marketing:
As mentioned earlier, today’s customers are spending an average of five hours per day on their smartphones and tablets, and a huge percentage of this time is often spent on social media. For businesses, this is a no-brainer – investing more time, money and energy into social media marketing helps you to get your brand name out there in front of a wider target audience and improve engagement with your potential and existing customers, both of which are essential for boosting brand awareness and recognition. Consistent, regular posts across the various social platforms will ensure that your followers are constantly exposed to marketing materials from your brand that may be of use to them.
#5. Prioritise Brand Consistency:
Finally, brand consistency might seem obvious, but it’s a factor that is often overlooked, particularly by small businesses. Being consistent in your branding doesn’t just mean using the same photos, logos and colours in all your marketing materials – you should also be consistent with your brand voice and ensure that customers could recognise your brand anywhere, no matter what kind of marketing material they are looking at.
Brand awareness is key for business growth and building a strong relationship with your customers. If you found these strategies helpful for boosting brand awareness and recognition in your brand, we’d love to hear from you in the comments.