Small Business to Small Business News, Advice and Product Reviews

Five SEO techniques no one will tell you about

Every website owner online is competing for the same things; the first position on Google’s Search results and a massive increase in organic traffic. With too many websites flooding the internet space, SEO has gained a lot of attention among both big and small brands.

The stiff competition has made it even more important for website owners to seek SEO techniques, trying to beat the experts at their own game. This article entails a comprehensive list of five SEO techniques that no one will tell you about, but re guaranteed to yield amazing results.

Content curation

High-quality content is original, unique and entertaining, which is the primary reason why duplicate content is bad for SEO. To better your content generation content, you may want to indulge in curative material, which happens to be the best way to elevate information that exists online on particular content, without duplication.

While operating in the same industry, it is highly likely that the topic matter you seek to address has already been covered by another website owner online, and curative content is the only way around this. It helps you to transform a piece of information into an original article instead of mirroring it and landing into copyright and plagiarism issues. With the curative approach, you are assured that your copy is unique and conveys a message that your target audience will find valuable, relevant and useful.

Getting keywords and topic ideas from Wikipedia

Keyword research is very resourceful when it comes to placing your website in front of the right audience, but also, in generating fantastic topics you could rely on for content creation.

Generally, SEO tools like Google Keyword Planner are necessary in keyword research, but sourcing them from Wikipedia is a trick many won’t tell you and has the potential to place you on the first page of Google. Other than mining for keywords, the information flow of Wikipedia in a particular niche topic is an excellent source of other subjects you can capitalize on for your future copies.

The reason behind Wikipedia being resourceful is, other than the fact that it contains audience-generated content because anyone can edit it, it has information-centric material, rather than keyword-centric ones. information-centric materials on Wikipedia are mostly focused on conveying the general message over highlighting the trending topics, hence acts as a rich source of naturally written content.

Using less competitive keywords

Everyone online will tell you about the importance of keyword research for a successful SEO campaign, but not one stresses on the essence of the nature of the keywords you choose. Since the competition is very high for the same audience, it means, most, if not all, website owners are involved in keyword research. In this light, it means that some keywords are highly competitive in comparison to others.

To work around this, determine the use of long-tail keywords because they are more descriptive, straightforward in capturing intent, and have less competition. Serpbook.com will give you a clear picture of how your site appears on search results for particular keywords, and if you are keen to observe, you will realize that your performance is better with long-tail keywords.

Internal Linking

When people talk about link-building in SEO, they forget to stress the essence of internal linking. Most business owners neglect this technique probably out of ignorance or overlooking its importance.

Internal linking helps you build a strong network of links on-site, spreading your page authority sitewide. They help your target audience and search engines to locate your previous web pages. Internal links also help search engines focus on indexing web pages that you consider valuable in your website.

The trick is to keep the internal links natural, blending them with the rest of the texts, instead of saying, ‘read more here.’ You want to make your audience curious to consume more of your content, but without looking like you are trying too hard.

Using infographics

The visualization approach of content creation is growing at a very high rate, and infographics are picking up on prominence. They are a way of conveying text-based messages visually, without being too wordy or too complicated. People love infographics because of the visualization aspect, but more so because they are concise, not to mention, highly shareable.

When creating infographics, it pays off to invest in a good graphic designer, so you can come up with clear and high-quality infographics that can relevantly communicate to your audience. You want to ensure that the font type, size, and the color is visible enough from a distance because the ‘info’ part of the infographic is equally as important as the ‘graphic’ part.

Overall, these secret SEO practices still draw from the fundamental practices of SEO, that is quality content, link-building, keyword research and improving the user experience. If you want to double your traffic and beat your competitors, these five techniques will help you stay ahead of your game.

Marketme

Marketme

Marketme is a leading small business to small business news, marketing advice and product review website. Supporting business across the UK with sponsored article submissions and promotions to a community of over 50,000 on Twitter.

You May Also Enjoy