Is your business not seeing the foot traffic that you need? There are lots of reasons why this might happen. It’s possible that your business is located in a busy area. You might think this automatically means that you get more customers into your store, but it doesn’t. Instead, customers might favor one of your direct competitors. Or, your business might be in a remote place that is difficult for customers to find organically. So, you need to give them a nudge in the right direction. If you guessed that increasing foot traffic is all about marketing, congratulations. You’re right!
Use Guerrilla Marketing Tactics
If you’re not getting the customers through the doors, you need to think of them like moths. It’s time to light a fire and bring them in for the sale. In this case, we recommend using a guerilla marketing tactic. Guerilla marketing will involve getting actors that you hire out on the streets to draw in the crowds. It can be incredibly effective, particularly if they can engage customers in new and exciting ways. You need a great team for this to work. Otherwise, customers aren’t going to stop and will continue to walk by. Luckily, there are marketing agencies that specialize in this form of promotion. You just need to give them a call and see what they can do for your business. You could have a look at some guerilla marketing examples on http://www.wordstream.com.
Signage
When you sell a home, you should always think about curb appeal. It’s the top priority because it’s how you get people driving by to stop and take a gander. You need to create the same effect for your business. Ensure that customer aren’t just walking by your store. You need them to stop and take notice, and you can do this with great signage. Something that makes your company look stylish, new and exciting. Make sure your signage appeals to your target customer as well. For instance, you can drawn in the night time crowd with neon signs on your property. You can have a look at a site such http://www.a1designs.co.uk/ for some great options here.
Local Service SEO
If you’re trying to appeal to foot traffic, you are a local service business. Thus, you should be looking into different forms of local SEO. You can learn more about local SEO on https://moz.com/. Set up a site and make sure that local customers can find your business online. Once they discover your company online, you’ll be able to get them to visit your store. Particularly, if your business site is mobile responsive. That way, customers will be able to find your company even when they are already out on the street.
Sales And Promotions
Or finally, if you’re in an area filled with competition, you need to get ahead of the curve. You may want to do this by dropping your prices or running special promotions. You constantly see this in student towns as businesses desperately try to win over the freshers at the start of the year. They know that these individuals can be their business’s life force if they play their cards right.