Social Media

Social media is too important not to be included in a modern marketing campaign. With that said, many young and eager entrepreneurs make the mistake of thinking that garnering a following on Facebook or any other social media platform for that matter is a piece of cake. It isn’t, and there’s a big difference between…

People are hungry for news outside of the traditional press, this creative and mostly non politically biased content is found on social media. With the modern smartphone now a main stay and adopted everyday consumer gadget, more and more people are becoming amateur journalists. Anyone with a photo and / or video recording device can…

Pinterest is a powerful platform for marketing campaigns, but it’s one that’s been criminally underused- until now. The ubiquity of Facebook and their focus on making money through advertisements has seen them become something of a haven for marketers, and in response, any number of guides on ‘Killer Facebook Marketing’ and ‘How to Hack Facebook…

Do you work in hospitality? Did you know that you can get one of the biggest returns on investment by investing in social media marketing strategies? It’s not all that surprising when you consider the popularity of Facebook, Instagram and Twitter, and the fact that you can directly engage with your target market, but so…

Social Media for business is quite literally using networking platforms to improve online branding, awareness and ROI. The likes of Twitter, Facebook, Pinterest, YouTube, Linkedin etc are social networking websites that allow person to person engagement, the ability to form groups/boards/pages/profiles to attract the attention of potential clients and to improve SEO (Search Engine Optimisation).…

Having a solid online presence and reputation is one of the most important ways in which you can market your brand. Increasingly, this is becoming the best way to promote yourself and reach a wider audience than ever before, far outstripping traditional ways of marketing. The way in which you look after your social media…

Youtube is probably one of the most enjoyed and engaging of the social media channels, the content that it now holds will keep most people occupied and browsing its channels from how to videos to live news streaming, children cartoons to documentaries. Many businesses use Youtube well to build their brand awareness, build subscribers and…

Bill Gates, the founder of Microsoft once said, “The Internet is becoming the town square for the global village of tomorrow”. In medieval times, the town square was a public space where residents of the village would gather to hear the local news and updates as well as discounts and special deals on food and…

Does your social media strategy include video, or do you think your social media strategy should include video? You’re in the right place.   Social media platforms have soon a huge boom in video content in recent years, with Facebook now reporting over 8 billion video views per day. Video usage is growing fast and…

In today’s Internet-based society, working as a social media consultant, or any other position involving social media, is the dream job of many young adults. Let’s face it, who else can excel at social media jobs, if not today’s Facebook generation? However, due to the high request and equally high demand of jobs in this…