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Social Media

Analysing the Role of Social Media Managers in the Aftermath of Cambridge Analytica

April 13, 2018

The Cambridge Analytica scandal has created ripples all around the world. The alleged manipulation of data has taken people by surprise, and many are still wondering how social media can have such an impact. Inevitably, this has created a much-needed awakening among social media users. Now, there is an increased awareness about privacy issues as…

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Proven Marketing Tactics to Grow Followers and Engagement on Instagram

March 21, 2018

Instagram is the new and one of the best way to make a profit for a lot of businesses. Records state that around 80 percent of the users follow a brand on Instagram and it is no wonder why businesses of varied market and sizes use Instagram to get customers and prospects. Instagram is a…

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The Power of Social Media on Sports

March 8, 2018

Social media has an impact on everything that we do, from the way that we talk to our friends, to the way that connect with brands and research companies online. Today, social media even has an impact on the sporting industry. This includes how players and sports stars connect with their fans, how sports companies…

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3 reasons why social media will benefit your business

March 2, 2018

Get to know your customers Being on social media enables you to find out much more about who your customers are and their interests.  By getting to know more about what is important to them, you will be able to use this information to improve your product or service.  It can help you solve problems that you wouldn’t…

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Social Media Marketing Strategies That Will Ensure Success

March 1, 2018

Marketing your business is your way of getting yourself out there and showing the world who you are and what you do. A few years ago, it was simple enough to make an account on social media, and your leads would go through the roof. But now that it’s 2018, the same logic no longer…

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Getting Started with Social Media Performance Coaching

February 27, 2018

Tim Galway says: “Coaching is unlocking a person’s potential to maximize their own performance. It’s helping them to learn rather than teaching them” It’s a great definition. As social media managers and experts we’re  often asked to coach others within our team, indeed we can often find ourselves coaching ourselves. When we do we need…

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9 Things That Social Media Can Do For Your Business

February 23, 2018

It’s no great secret that marketing is one of the prime motivators of sales in business – nor that social media is a wonderful modern tool for achieving it. But if you have not been in business long, you might well be wondering how exactly it is that social media may help your business to…

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Social Commerce, a Playground for the Serious Players

February 21, 2018

Social media used to be known as a territory of the youngsters. Nowadays, however, is the most powerful tool for introducing brands to the masses. Social commerce is a phenomenon you can’t ignore. Trends come and go, but it seems like social commerce is here to stay. In fact, social media can help even the…

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Getting the Best Social Media Influencers Onside

January 2, 2018

If you want to ensure that your marketing efforts aren’t all for nought; if you want to get as many of the people who represent your target audience looking at your products and services as possible; if you want to see your small business sales soar, well…you need to get  those social media influencers onside.…

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3 Steps to Social Media Ad Superstardom

November 24, 2017

Every business is now fighting to be heard on social media. Knowing you can reach a customer base far beyond those you could reach through traditional media, it seems everyone is struggling to be heard above the general noise, But looking at advertising on social media can really amplify the messages you’re putting out through…

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