Small Business to Small Business News, Advice and Product Reviews

Property

Why Estate Agents Are Falling Behind On Social Media?

March 26, 2014

Estate agents are falling behind on social media marketing. As a rule, they are relying far too heavily on websites to advertise and sell homes. Facebook strategies are effective ways of reaching their target audience – home sellers and buyers – and are either free to manage in-house (if you have a trained member of staff),…

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Forget social media… How many middle aged 50 to 60 year old males know of it?

March 7, 2014

There is no point in doing a blog if it isn’t going to get you more business (ie more landlords trusting you with their property to let out). You want more business and you you want it fast On my travels, I have seen many blogs that look nice but dint get a sausage in…

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Why should you write a property blog that gives away free advice to landlords?

January 31, 2014

They will just read your blog, take your advice and use the cheapest letting agent in town? Some say that most blogs can be more destructive than productive. We live and work in free market economy based on the principles of supply and demand. If no one knows about your lettings agency and more importantly…

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The Secret of Our Social Media Success – A Dog Called Stan.

January 31, 2014

Times are changing; the way in which we do business is changing. A well respected Agency Trainer who I follow on Twitter tweeted a quote early one morning, it read “I do not believe you can do today’s job with yesterday’s methods and still be in business tomorrow.” For me, this was enough to reinforce…

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What sort of social media account will a landlord have?

January 25, 2014

Think about it for a second, in a previous post, we decided most landlords were aged 40 to 70, middle class, wore a shirt a tie and had a decent job. I am being very general, but I think that is a fair thing to say. Everyone says you need a social media campaign to…

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Can social media really help you get more Landlords for your lettings agency?

January 16, 2014

I was chatting to a friend of mine in lettings and estate agency game in Manchester. He is one of these sort of guys that is into the latest fad of social media.. he has a facebook account, twitter account, PIN interest (I thought that was club for people who like wall hanging implements).. Ask.fm…

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Social Media and Estate Agency Software.

January 10, 2014

The internet has opened a whole new door when it comes to marketing your business, and engaging in Social Media is one way to make the most of this technological opportunity. So restack those envelopes, lock your writing desk, and open your laptop to a brave new world…. Why should I use social media? Running…

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Making estate agency software and social media work together.

January 10, 2014

Making estate agency software and social media work together We’ve all heard of the ever-growing importance of social media marketing, but do you know how your agency can entwine your Facebook, Twitter and LinkedIn efforts with your estate agency software system? We’ve got some fantastic tips to help you not only save time, but also…

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£13,000 on wasted newspaper ads vs 23 new rental listings using social media (which is free).

January 6, 2014

Let me tell you a story of someone I know very well in the property business. They manage over 6 offices in excess of 3000 rental properties. Nice people and nice bosses. However, they had one town where they were strong in student lettings, but not in professional lettings. They had a plan .. we…

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Social Media – Your Chance to Shine!

January 6, 2014

We now get over 1 in 4 of our new customers through social media and that proportion is growing all the time. Not only is it more cost-effective than PPC or traditional advertising but it’s also a great way to build a relationship with someone we may never meet. We don’t claim to be experts…

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