Marketing

The Importance of SEO to Businesses

11th October 2019

Search Engine Optimisation (SEO) is an important marketing tool for businesses of any size. A correctly implemented SEO strategy helps businesses to gain visibility online and rank well within the major search engines. Today, before buying products, many potential customers perform searches online. Unless your company has a prominent visibility online, it will succumb to…

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What will brand building look like in 2020?

9th October 2019

Have you ever asked yourself how digital culture changed in the last years? Some of you may not remember the times when you ate a cupcake without the ability to post a story on how delicious it is. 2020 is expected to bring major digital upgrades that will make the culture of today look old.…

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Forward Things Marketing Trends For 2020 & Beyond

9th October 2019

If you want your marketing strategy to be as effective as possible, then you need to stay abreast of the trends. Of course, this is sometimes easier said than done, because things move so quickly in the world of online marketing. Luckily you can get ahead of the game by checking out the predicted trends…

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Product Launch Ideas To Kick Start A New Product

9th October 2019

For any business, it’s important to refresh your product line from time to time. As this article from Industry Forum explores, a new product is an essential line of profit. If you’ve created something new, you need to shout about it. Here are some top ideas for a product launch that will kick start any…

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7 Ways To Promote Your Business Online For Free

7th October 2019

If you start your own brand, you would need to promote it in any way possible. At the beginning of your startup, you will not have the money needed to hire someone who can do marketing. But there are so many effective ways to make your company grow up for free. Nowadays technology makes things…

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How to choose a domain that will grow your brand

7th October 2019

A domain name is your identity online. It is how your customers recognize and find you on the internet. A right domain name is more than just a web address; it is a crucial factor that decides how impactful your online presence is. You must select the right domain name as it directs people to…

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Give Your Customers ‘The Feels’ (Novel Ways To Garner Positive Regard For Your Business)

4th October 2019

There are two ways of thinking about marketing. The first is as a megaphone, that is all about you shouting about how great you are. The second and more subtle, yet no less effective way to approach marketing your business is based on creating a positive emotional experience. A tactic that will help you to…

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Three Big Rules Of Marketing

4th September 2019

There are many rules to marketing, and most of you probably won’t know any of them, because you don’t know to. You might understand the basics of how to work a social media page, and you might have got to grips with the expenses of Google Adwords. But for the most part, marketing is something…

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Using Custom Bags to Promote Your Brand

3rd September 2019

When you have a business, you have to come up with creative means of popularising the services that you offer. One effective method of doing so is by handing out promotional products such as custom bags. These bags can be given away as gifts or as carry-bags for items bought at your store or from…

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Traditional marketing: 4 ways it’s not dead yet

27th August 2019

As we all know, we are well and truly in the era of technology. From a marketing perspective, things have certainly turned on their head as a result. Certain forms of marketing that were the go-to forms for so many businesses have gradually died off. It has led many to question whether traditional marketing is…

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Five Ways to Improve Brand Awareness and Recognition

21st August 2019

Whether you’re selling products on an ecommerce website, promoting products on your blog on behalf of other companies, or make your money online selling a service like web design, brand recognition is absolutely crucial for your success. No matter what your unique selling point is, you will want your brand to stand out from the…

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Covering Your Bases: The Simplest Ways To Market To A Customer Directly

13th August 2019

Marketing is such a vast beast, that if you think that your website is the one true way to get yourself across to a customer, you are very much mistaken! Appealing to a customer is all about that sense of intimacy, but also sparking that emotional need for them to buy your product. Marketing to…

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