Small Business to Small Business News, Advice and Product Reviews

Marketing

Behavioural Segmentation

Social Without Segmentation?

December 22, 2014

Working in the industry teaches you a lot. You learn the fundamentals of social media, how to execute plans, and how to choose which platform is best. Now, the thing there is no shortage of, is talk of the growth in social. It’s been the “year of social media” for the past few years.  Websites…

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The Do’s and Don’ts of Telephone Answering.

December 1, 2014

Telephone answering is a key part to any business, I mean, where would you be without a telephone, or more importantly, how would you have personal conversations with clients or customers? Many people choose the telephone as the first port of call when trying to contact a business because it warrants an immediate and personal…

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A new way to Increase and Improve your Company and Product Visibility.

November 10, 2014

I have this awesome idea and I am sure that people will like it! It is going to bring me a lot of profit! Yeah, but if you want people to like it you have to first let them know about it. You want to know how your business is doing, are your products or…

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Five ways to make your business card technology friendly.

November 6, 2014

It’s pretty much a given that, if you find yourself at an event where business cards are being exchanged, you’ll get absolutely inundated with them. This happened to me recently, and after sifting through the gargantuan pile of business cards that I had amassed, it occurred to me that I was simply skimming past most…

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Email signature text.

October 30, 2014

Many would agree that the world we live in is becoming increasingly smaller and faster with modern day technology available to most people at their finger tips. We know the progress of the internet, social media and mobiles and mostly during our busy lifestyles, we are carrying around these modern day marketing / communication methods…

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The age of open source branding.

October 27, 2014

It is a bitter pill for many brand managers to swallow. It may even sound absurd but truth is stranger than fiction. No longer are brand managers in control of the brand but the consumer. Welcome to the brave new world of social media ushering in the power shift from marketers to consumers. It is…

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Types of Word of Mouth Marketing

October 27, 2014

There are two types of word of mouth; immediate and ongoing. Both types are invaluable to brands but certain types are more important for certain products. Immediate Word of Mouth Immediate word of mouth takes place when you pass on information soon after you have learnt it, for example you see an advert for a…

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Why wordepress is so popular

12 Reasons why WordPress is so popular

October 26, 2014

There are many Content Management Systems, both Free and Proprietary. Amongst all WordPress is notorious for powering the world’s most beautiful websites. Here are 10 reasons why WordPress is so popular! It’s Free The WordPress Software is written in a PHP free script and licensed from GNU. People are not required to spend even a…

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How to design a landing page

How to design a landing page for your website?

October 26, 2014

Let’s us understand first, this often confused term in words. By definition a Landing Page for a Website is a page that loads first to say a Formal Hello to the website visitor. A landing page serves well as a Call to Action (CTA) to gather user information like Name and Email address etc. For…

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How to optimize images for better SEO results?

How To Optimize Images for Better SEO Results

October 26, 2014

Your website may only have a few images or loads of them, however optimization is important for web pages; heading, URLS and tags or categories. People use Google Image Search and similar other search engines to find beautiful images and graphics. Same search engine rule applies here as for text irrespective of Penguin or Panda.…

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