Small Business to Small Business News, Advice and Product Reviews

Marketing

Maximise your Charity Fundraising Event’s Success

May 27, 2015

If you’re hosting a charity event, it won’t take you very long during the planning process to realise how much you’ll have to do to ensure it can all go ahead as smoothly as possible. When hosting an event for a good cause, however, there’s a lot more pressure as you’ll want the event to…

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5 external factors that could destroy a business

May 12, 2015

There are factors in business that we cannot control or predict, and they are sometimes the most deadly. The earnest CEO with a brilliant product and a great set of supporting staff, perhaps recruited through exec-appointments.com should succeed, but sometimes external factors rebel and conspire. Here are five outside forces that can conspire to derail…

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How Cloud CRM Can Streamline Your Marketing?

April 22, 2015

As a business it’s hard to stay focused when your marketing strategy can combine mixed methods that span across a multitude of platforms. Every business knows that a successful marketing plan cannot hinge on one method alone, but the more you add to the plan the more difficult it becomes to know whether your strategy…

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Too niche for email marketing? Try adding social media!

April 19, 2015

Email marketing spend is on the increase, with companies eager to create great campaigns and not only pull in new customers but keep returning ones. Niche businesses shouldn’t hold back and think that email marketing will be ineffective for them, but how can they make it work? Where to start Creating a marketing strategy is one of…

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How to optimize your website for Local SEO?

April 8, 2015

Talking Toronto Eyeing Japan Most SEO work happens around those lines. Everyone wants to see his / her website on the first page of Google Search. In the rat race, website purpose is often missed out. There is virtually no good SEO and no bad SEO. Everyone employs almost similar techniques. Yes, there are better…

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How to Leverage Visual Branding on Social Media?

April 8, 2015

Social Media is not a library but a park, where people come to enjoy time and relax. They scan through it instead of going through every minute detail. Why should someone stop to watch your card game in a Park when there are so many other players like you? Asking your viewers to watch your…

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What message your Logo Convey about your Brand?

April 8, 2015

Your Logo happens to appear first in your business portfolio. It makes the first impression. A professional image with a well-structured theme holds the key of whether you will win a customer or not. A well-crafted logo gives a reason to look further across your company’s document; brochure, website, advertorial, template, business card etc. Your…

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Brands that are winning at video.

February 23, 2015

There is always at least one video we can all recall off the top of our heads. Have a quick think, which one is it for you? Whether it is the sensation that was the Gangnam Style or the hilarity of the Old Spice snippets, the key to a sterling video is not only how…

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Public Relations vs Media Relations Will The Twain Ever Mix?

February 7, 2015

“Mr. Gin, allow me to introduce Mr. Vermouth. Don’t shake hands now; you will never mix.” That old adage in the Bartender’s Bible may refer to Martini, but the words could easily be changed so it applies to public relations and media relations. You see, the two appear to be synonymous to the untrained eye,…

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Tips for choosing Different Design Elements of your Website

January 14, 2015

Even if you’ve hired a really great web developer, designing your website in terms of its physical appearance can be tough; because of course…it’s mainly up to you! To take some of the hassle out of doing so, it’s a good way to split it up into the main categories that make up your website’s…

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