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Content Marketing

How to Find Blogging Inspiration.

July 1, 2015

Just recently, I committed to writing at least four blog posts a week. I need to raise my profile online and as it’s all about content, content and more content, it seemed like a great strategy for getting my writing noticed and would, if nothing else, by great for my creativity generally. Hey, it can’t…

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The future of advertising: Native ads

May 7, 2015

The future of advertising has been up for discussion over the past few years by many professionals in the arena, so it’s of no surprise that it’s back to the forefront of the world of media in 2015. Advertising has taken many forms over the past decade, including the use of advertorials, newspaper ads and…

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How to Find Blogging Inspiration.

February 23, 2015

This year, I’ve committed to writing at least 4 blog posts a week. Why? Who knows, but I’m doing it now…… This can’t be too hard, I thought, it’ll be easy to find subject matter, as there’s already a whole long list of things I’ve been meaning to blog about but not quite got round…

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Infographics are dead! Long live video infographics!

February 13, 2015

Infographics are everywhere. And rightly so! As they emerged a few years or so ago, PR folks and marketers took advantage of the simplicity of displaying complex data in a way that told a more compelling story than just a load of numbers, percentages and words. And they didn’t need to be design experts. They…

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Why we should all be blogging.

January 13, 2015

So…… almost two weeks into the New Year and I’m sticking to my goal of writing at least 4 blog posts a week. And I have to say I’m actually enjoying it. It’s making my brain work hard and it’s definitely testing my writing skills. I’m getting some great feedback and I’ve noticed a small…

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What exactly is #SEO and how can SEO help your Business?

December 30, 2014

What is SEO exactly? “Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid “organic” search results” Source: Wikipedia. The business of SEO is growing as more and more businesses understand the need to be seen online and with more…

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How to Build a Great Content Marketing Team

December 16, 2014

Too many cooks spoil the broth but many hands make light work, so say two of the most familiar, yet conflicting, of old Chinese proverbs. When it comes to building a content marketing team however, which indubitably any successful business will need to do at some point, you can do a lot worse than to…

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What on earth can I blog about?

December 8, 2014

I had an interesting conversation about blogging on Twitter this morning……… By now, everyone reading this should understand the potential power of a blog; how it can inform, assist, raise questions and challenge opinions. I have certainly got a deeper appreciation of it since I started creating content for clients and writing guest blogs for…

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To Blog or Not To Blog, Why Bother?

November 24, 2014

I saw a man about a blog yesterday, and the good news is that as it is my pet subject (sorry about the pun), he wants me to write a couple of blogs a month for him. It could go up to four blogs in the future. Lots of people like blogs; it’s a place…

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Images for blogs.

November 9, 2014

It is great that you are or have written that blog as this will help you to increase your SEO online, but now that you’re about to release that blog, you need the right image to go with it. It is very common for most blog writers to either not have a title image to…

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