Small Business to Small Business News, Advice and Product Reviews

Content Marketing

How to Run a Successful Marketing Campaign in 6 Months

March 24, 2017

Want to mount a successful marketing campaign but need results quickly? Colour Graphics show you how.   Before We Begin… Irrespective of budget, product or business, successful marketing campaigns follow similar paths. Six months is not a large chunk of time to plan, create and execute a marketing campaign but it can be done. When…

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Overcoming content shock with compelling marketing

February 15, 2017

Content is king, or so we’ve always been told. We’re led to believe that customers have an attention span of zero – stop entertaining them and they’ll find another business that does in the click of a button. So the response is content, content and more content. Blogs, social media, whitepapers, infographics, videos – whatever…

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Six Ideas To Jump Start Your Blog

February 3, 2017

So, you’ve created a fantastic website packed with interesting content, cutting-edge animation and professional standard videos? That’s a great first step, but how are you going to keep people coming back to your site time and time again? The answer to this question for many people is with a blog. All the best websites from…

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How to create engaging social media posts for all your blog posts and content

December 6, 2016

You’ve just written a number of brand new blog posts and content! It’s amazing and you can’t wait to show the world! So, now what? What steps do you have in place to to distribute this wonderful new resource on social media to maximise its impact? And, more importantly, what processes are in place to get LONG…

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BooooTube: Why Your Video Marketing Campaign Isn’t Working

September 30, 2016

You’ve been refreshing that YouTube page for days. But the view counter simply isn’t reaching the triple digits. The only reason they’re reaching double digits is because you keep refreshing the page. Video marketing is becoming more and more frequent. But it’s not as easy as many businesses seem to think it is. The scenario…

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Blog In Your Business And Reach A Brand New Audience

September 12, 2016

Pic Link You should be using every tool at your disposal when marketing your business. That includes blogging. By blogging, you open the possibility of reaching an entirely new audience online. You can use a blog purely as a marketing platform, designed to share ideas and concepts related to your company. For instance, you can…

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The Different Kinds of Online Advertisng Your Company Could Benefit From

September 8, 2016

There are many different ways of advertising your business and its products or services. The old methods, including newspapers, TV and radio, can still be pretty useful. But online advertising is now where it’s at for most small businesses. It’s an affordable and effective way of reaching out to the people you want to sell…

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What Makes a Successful Digital Marketing Strategy?

June 15, 2016

Implementing a winning marketing campaign that gets the results you’re after is all down to fine tuning the key components of your strategy. Digital marketing plays a huge part in how successful your strategy will be, and even on a small budget, it’s possible to create a winning formula. Ranking on Google Search engine optimisation…

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How to Find Blogging Inspiration.

July 1, 2015

Just recently, I committed to writing at least four blog posts a week. I need to raise my profile online and as it’s all about content, content and more content, it seemed like a great strategy for getting my writing noticed and would, if nothing else, by great for my creativity generally. Hey, it can’t…

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The future of advertising: Native ads

May 7, 2015

The future of advertising has been up for discussion over the past few years by many professionals in the arena, so it’s of no surprise that it’s back to the forefront of the world of media in 2015. Advertising has taken many forms over the past decade, including the use of advertorials, newspaper ads and…

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