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3 travel firms with dynamic digital marketing

10th October 2018

‘Customer experience’ is currently the rallying call for off- and online marketers: it’s the goal that each strand of their campaigns aim at. And it also aligns well with travel marketing, where selling new and exciting experiences is the lifeblood of the business. So companies in the sector who innately understand these concepts are quick…

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4 Tips to Understanding Consumer Buying Trends

21st September 2018

Consumers play a crucial role in every business. It is important for the management team to focus on retaining the existing clientele and attracting potential consumers. Understanding the customers’ buying trends is an essential part of marketing. These trends refer to consumer tendencies that lead to a purchase decision. Companies that fail to use this…

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Are all businesses really transitioning online?

6th September 2018

It’s one of those things we hear over and over again. Businesses are all becoming online e-commerce and activities, much like craftsmanship was ditched in favour of serial production and human workforce will be completely wiped out by machines in just a few decades. Is it true though? And if so, should we be worried?…

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8 Social Media Tips for Small Businesses

26th July 2018

Today is a world of WIFI, speedy broadband connections, mobile devices and the all important Social Media – Twitter, Facebook, SnapChat, Youtube and more are leading the way many of us lead our lives. They take up our spare time, answer our questions, tempt us in to buying, persuade us to join / comment / debate,…

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Retargeting vs. Remarketing

5th July 2018

By and large, first-time visitors to your ecommerce site will look around, get a feel for your online presence and leave—without making a purchase. In fact, only two percent of first-time visitors to an online store actually make a purchase. Which, of course, begs the question: What happens to that other 98 percent? This is…

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How Design Impacts Business Marketing Success

26th April 2018

Marketing a business is a very tricky thing. There are loads of different strands to consider, it’s almost like a spider web that keeps on growing and growing. You’ve got digital marketing, which spins off and includes things like social media marketing, content marketing, and SEO. There’s traditional marketing, which spins off to include things…

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3 Modern Ways To Market Your Products Online

30th March 2018

When it comes to selling your products online, it’s safe to say that you’ve covered all of the more traditional bases that are available to you. From creating a website to starting an email newsletter, it’s important that you’re working on different tactics to market yourself. However, have you tried these three more modern ways…

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5 Things You Need to Know About Content Marketing to Be Successful

15th March 2018

The figures show the strong case for content marketing.  According to the Content Marketing Institute’s recent study, 35% of companies adopt some form of content marketing for their business.  Over 40% of them publish content every week and over 50% plan in increase their efforts in the coming year. Yet 70% of them don’t have…

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How to Start Your Own Blog in 5 Simple Steps

8th January 2018

With the advent of Internet and Communication Technologies and the rapid progress made in online communication and transaction, many people have resorted to earning a living through the virtual world. While there are many online earning and freelancing options that have emerged in the cyber arena in the recent past, Blogging has become a rage…

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The Business Benefits Of Creating Information Visuals

30th October 2017

All entrepreneurs will have to use data to create visuals at some point during their careers. With that in mind, it makes sense to get hold of a copy of Excel and learn how to use it as soon as possible. If you’re unsure of the benefits, this article will explain some of the ways…

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