Content Marketing

It’s one of those things we hear over and over again. Businesses are all becoming online e-commerce and activities, much like craftsmanship was ditched in favour of serial production and human workforce will be completely wiped out by machines in just a few decades. Is it true though? And if so, should we be worried?…

Today is a world of WIFI, speedy broadband connections, mobile devices and the all important Social Media – Twitter, Facebook, SnapChat, Youtube and more are leading the way many of us lead our lives. They take up our spare time, answer our questions, tempt us in to buying, persuade us to join / comment / debate,…

By and large, first-time visitors to your ecommerce site will look around, get a feel for your online presence and leave—without making a purchase. In fact, only two percent of first-time visitors to an online store actually make a purchase. Which, of course, begs the question: What happens to that other 98 percent? This is…

Marketing a business is a very tricky thing. There are loads of different strands to consider, it’s almost like a spider web that keeps on growing and growing. You’ve got digital marketing, which spins off and includes things like social media marketing, content marketing, and SEO. There’s traditional marketing, which spins off to include things…

When it comes to selling your products online, it’s safe to say that you’ve covered all of the more traditional bases that are available to you. From creating a website to starting an email newsletter, it’s important that you’re working on different tactics to market yourself. However, have you tried these three more modern ways…

The figures show the strong case for content marketing.  According to the Content Marketing Institute’s recent study, 35% of companies adopt some form of content marketing for their business.  Over 40% of them publish content every week and over 50% plan in increase their efforts in the coming year. Yet 70% of them don’t have…

With the advent of Internet and Communication Technologies and the rapid progress made in online communication and transaction, many people have resorted to earning a living through the virtual world. While there are many online earning and freelancing options that have emerged in the cyber arena in the recent past, Blogging has become a rage…

All entrepreneurs will have to use data to create visuals at some point during their careers. With that in mind, it makes sense to get hold of a copy of Excel and learn how to use it as soon as possible. If you’re unsure of the benefits, this article will explain some of the ways…

Why is content management system so important to have within a business? There are many different businesses that are jumping on the band waggon by getting CMS. Some benefits of this include, it helps you manage content, having the ability to add, remove or edit content at a moments notice. This is extremely valuable to…

When you’re trying to pull together a successful blog for your business, you can often find yourself wanting to know exactly what makes a strong blog post. After publishing post after post and not getting the traction that you were hoping for, you might be wondering what the secret really is. Well, although there’s no…