Content Marketing

Marketing is a really interesting subject that draws in billions of pounds and involves millions of people all more or less aiming for the same results – Getting your message seen by the right people! There are many forms of marketing from that poster on the back of a bus to advertising with Facebook, visual…

‘Customer experience’ is currently the rallying call for off- and online marketers: it’s the goal that each strand of their campaigns aim at. And it also aligns well with travel marketing, where selling new and exciting experiences is the lifeblood of the business. So companies in the sector who innately understand these concepts are quick…

Consumers play a crucial role in every business. It is important for the management team to focus on retaining the existing clientele and attracting potential consumers. Understanding the customers’ buying trends is an essential part of marketing. These trends refer to consumer tendencies that lead to a purchase decision. Companies that fail to use this…

It’s one of those things we hear over and over again. Businesses are all becoming online e-commerce and activities, much like craftsmanship was ditched in favour of serial production and human workforce will be completely wiped out by machines in just a few decades. Is it true though? And if so, should we be worried?…

Today is a world of WIFI, speedy broadband connections, mobile devices and the all important Social Media – Twitter, Facebook, SnapChat, Youtube and more are leading the way many of us lead our lives. They take up our spare time, answer our questions, tempt us in to buying, persuade us to join / comment / debate,…

By and large, first-time visitors to your ecommerce site will look around, get a feel for your online presence and leave—without making a purchase. In fact, only two percent of first-time visitors to an online store actually make a purchase. Which, of course, begs the question: What happens to that other 98 percent? This is…

Marketing a business is a very tricky thing. There are loads of different strands to consider, it’s almost like a spider web that keeps on growing and growing. You’ve got digital marketing, which spins off and includes things like social media marketing, content marketing, and SEO. There’s traditional marketing, which spins off to include things…

When it comes to selling your products online, it’s safe to say that you’ve covered all of the more traditional bases that are available to you. From creating a website to starting an email newsletter, it’s important that you’re working on different tactics to market yourself. However, have you tried these three more modern ways…

The figures show the strong case for content marketing.  According to the Content Marketing Institute’s recent study, 35% of companies adopt some form of content marketing for their business.  Over 40% of them publish content every week and over 50% plan in increase their efforts in the coming year. Yet 70% of them don’t have…

With the advent of Internet and Communication Technologies and the rapid progress made in online communication and transaction, many people have resorted to earning a living through the virtual world. While there are many online earning and freelancing options that have emerged in the cyber arena in the recent past, Blogging has become a rage…