Content Marketing

Smart Companies Now Use Online Reviews To Dictate Product Development

3rd February 2020

In the past, if a company wanted to develop a new product, it would get its best marketing experts and engineers in a room and have them thrash it out. Eventually, a new set of ideas, refinements, and improvements would emerge, and development would begin. With the rise of online reviews, though, many firms are…

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Presenting Who You Are In The Best Light, On Your Website

17th January 2020

People are clicking on your website because they have a problem and they see you as a potential solution. Immediately, your website should scream out loud that you’re focussed on the client. Even before you have met the client, you’re presenting yourself in such a way that gets to the heart of their concerns. Front…

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Live Streaming Tips: Using Live Video In Marketing

6th January 2020

Live video is taking over the online marketing sphere, as marketers and other professionals recognise it’s potential for generating leads and conversions. While on-demand/pre-recorded video is great too, it simply doesn’t lead to the same level of prolonged engagement. Research shows that viewers will watch live streams eight times longer than they will pre-recorded video…

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What is Creative Advertising and when Does It Really Work?

2nd January 2020

Creativity promotes thinking and gives a sense of purpose. As playing games like Online Slot games can bring positive changes in body and can boost your creativity level. In the world of Digital Marketing, a creative advertisement is more memorable and builds a fan community faster. Although creative messages get more attention to the product…

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Pay Per Click For Building Brand Awareness

25th October 2019

Have you considered pay per click for your business? Whether you have or haven’t (and are planning to) invest in PPC advertising, there are a number of reasons why you should sooner rather than later. From the opportunity to utilise location targeting, to the ability to track your reputation online, we’re taking a look at…

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ReputationDefender Explains the Importance of Proactive Online Reputation Management

3rd October 2019

By far the best way to manage your online reputation and avert a PR crisis is to adopt a proactive approach. Actively building a positive online reputation at all times reduces the amount of negative coverage you attract, and helps prevent any bad press you do get from gaining traction. Not only does this reduce…

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How to Improve the User Interface of Your WordPress Blog

19th September 2019

While developing a site on WordPress, it is easy for you to design a website which we have been familiar with all these years, but will that work? If you are creating a business website, then you will have to create a site as per your audience hence the term UI pops up in our…

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Here’s Why You Should be Using Video as Part of Your Marketing Campaign

2nd September 2019

Using video as part of a marketing campaign is a fun and innovative way of improving reach and content efficiency for businesses.  For a small business, the marketing needs come with their own unique challengest-such as not having the skills, time, or budget for a stand-out marketing campaign.    However, thanks to video marketing, small…

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The Race For Advertising Space: Getting To The Core Of A Great Marketing Campaign

24th July 2019

Marketing campaigns are in abundance now, and it can seem that there are so many different things to choose from in order to make an effective one. You might be going for a specific demographic, or you think that the product should speak for itself, but whatever you decide; it’s always about getting to the…

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The Top Social Media Marketing Trends to Watch Out For

12th July 2019

Many of us may recall the days when Myspace was the most popular social media platform and Facebook was little more than a blip on the digital horizon. These portals were primarily used to speak with friends and to share viral video feeds. Of course, times have inexorably changed. Social media now represents one of…

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