Content Marketing

6 Questions To Ask Yourself When Your Content Is Going Wrong

6th March 2020

We live in an age where content is crucial to pretty much every component of our digital marketing experience. And when you are doing your utmost to craft unique content, no matter how hard you work at it, it doesn’t seem to take off in the way that you’d hoped. Sometimes our content doesn’t land…

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How Do You Know Your Digital Marketing Strategies Are Working?

26th February 2020

Marketing is like a big black hole to you. There is a never ending list of strategies that don’t seem to gel together into a cohesive structure. Being baffled by digital marketing especially is completely normal; most entrepreneurs struggle with this aspect at all stages of their career. But how do you figure out what…

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10 Signs Of Quality Backlinks That Every SEO Professional Must Know

14th February 2020

Backlinks are the core of search engine optimization as they can make or break your ranking game. Essentially, the health of your link profile decides whether your website will be able to make it to the top and stay there. While the numbers matter, the quality of backlinks is actually what decides your website’s fate.…

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PPC Agency Gives 5 Google Ads Tips for Startups

11th February 2020

My name is Ted and I run a Google PPC Agency In Liverpool called Amore Digital. After having been in the industry for over 6 years now I’ve seen many Google ads accounts, some only spending a few hundred a month, to others spending thousands. Even though Google ads has gotten extremely competitive over the…

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Smart Companies Now Use Online Reviews To Dictate Product Development

3rd February 2020

In the past, if a company wanted to develop a new product, it would get its best marketing experts and engineers in a room and have them thrash it out. Eventually, a new set of ideas, refinements, and improvements would emerge, and development would begin. With the rise of online reviews, though, many firms are…

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Presenting Who You Are In The Best Light, On Your Website

17th January 2020

People are clicking on your website because they have a problem and they see you as a potential solution. Immediately, your website should scream out loud that you’re focussed on the client. Even before you have met the client, you’re presenting yourself in such a way that gets to the heart of their concerns. Front…

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Live Streaming Tips: Using Live Video In Marketing

6th January 2020

Live video is taking over the online marketing sphere, as marketers and other professionals recognise it’s potential for generating leads and conversions. While on-demand/pre-recorded video is great too, it simply doesn’t lead to the same level of prolonged engagement. Research shows that viewers will watch live streams eight times longer than they will pre-recorded video…

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What is Creative Advertising and when Does It Really Work?

2nd January 2020

Creativity promotes thinking and gives a sense of purpose. As playing games like Online Slot games can bring positive changes in body and can boost your creativity level. In the world of Digital Marketing, a creative advertisement is more memorable and builds a fan community faster. Although creative messages get more attention to the product…

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Pay Per Click For Building Brand Awareness

25th October 2019

Have you considered pay per click for your business? Whether you have or haven’t (and are planning to) invest in PPC advertising, there are a number of reasons why you should sooner rather than later. From the opportunity to utilise location targeting, to the ability to track your reputation online, we’re taking a look at…

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ReputationDefender Explains the Importance of Proactive Online Reputation Management

3rd October 2019

By far the best way to manage your online reputation and avert a PR crisis is to adopt a proactive approach. Actively building a positive online reputation at all times reduces the amount of negative coverage you attract, and helps prevent any bad press you do get from gaining traction. Not only does this reduce…

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