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How to Become a Digital Marketing Rockstar

26th January 2015

Are you hurtling along the vocational path you dreamed of as a kid? If you’re anything like the vast majority, the answer to that question is a resounding no, as the pressure to find a “real” job inexorably takes precedence over visions of a circus performer career. Indeed, rather than taming lions, joining Nasa or…

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Branding tips for your small business.

12th November 2014

Branding is of key importance when building your business, it is what you will be identified by and you are likely to carry this branding with you everywhere you go in business and use it on all marketing, ie website, business cards, banners etc. We may think that creating a new logo and style of…

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What is the key to customer retention?

27th October 2014

A business’s longevity and the quality of its customer relationships are often inextricably associated, so it’s no revelation that corporations are always re-evaluating how best they can hold onto their clients. And although there are always conditions of scale, there are some fundamental values of keeping your customers that can be applied to any business.…

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Really, it’s not just about the sky-high salary

22nd October 2014

So how long’s a piece of string? Whatever length you want to make it. Cute, and obvious. But the answer neatly illustrates why trying to explain the reasons expats choose to live and work anywhere but in their home countries is a rather futile question in the first place. The truth is expats live and…

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5 Tips for a Successful Direct Mail Campaign

14th October 2014

Despite the growing prevalence of Internet marketing, direct mail campaigns are still proving to be as successful as ever at engaging with consumers and attracting new business. Unfortunately, a lacklustre campaign can actually be counter-productive and lead to a lack of trust and respect amongst the very people you’re trying to engage with. Following these…

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The programmatic approach to online advertising

7th October 2014

One of the challenging aspects of digital marketing is that the technology, platforms, and tools are changing and evolving so rapidly that it is hard to stay on top of the new trends and industry best practice on how to get the best results for your online advertising campaigns. In this article we are going…

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SlideShare Now Lets You Upload Infographics

15th August 2014

As SlideShare itself states, its goal is simple: to share knowledge online. Over the past eight years, SlideShare has worked tirelessly to meet that goal, becoming one of the most popular and useful sites for sharing professional content and presentation related media. Now, over two years since becoming part of the LinkedIn fold, SlideShare has…

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How Your ‘Traditional’ Business Can Survive In The Social Age

14th August 2014

Everything is about social media these days, absolutely everything. Even when it isn’t. Wait… what? You know what I mean. Businesses about characteristically NOT modern things are having to tread their toes in the murky waters of social. Just how do they survive in the digital age?! Paperstone, a successful office supplies company, are currently…

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How to Promote Your Business or Brand on Tumblr.

24th July 2014

Believe it or not, Tumblr is a fantastic platform for marketing. Most brands tend to overlook it, setting their sights on Facebook, Twitter, Google Plus, Pinterest or Instagram, instead. We’re not entirely sure why that is. Perhaps they don’t know much about the platform, its demographic or even its potential. In that case, now is…

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Why Having A Great Website Will Increase Your Social Respect.

18th July 2014

Why Having A Great Website Will Increase Your Social Respect You’ve built up an impressive social following, you’re posting all the right things at the right times, people are engaging, liking, sharing and commenting – you, sir or madam, deserve a huge pat on the back! But why is nobody actually following through with their…

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