Business

Shout About Launch Industry-Led Podcast It’s been well documented that we are the average of the five people we most associate with, and when it comes to business, it’s even more important to consider our peer groups. As a progressive creative events agency, Shout About constantly look at ways to surround themselves with like-minded and…

In the world of modern branding, excellent design work is crucial. Whether it’s the typography of your logo or the photos you choose to share online, everything you put out there must look professional, high quality and consistent. The good news is, you don’t need to be a skilled graphic designer to create professional looking…

In a world that appears to be dominated by a handful of large corporate brands, independent retailer, Pen Heaven offers their advice and guidance on how small businesses can be successful in 2020. As online retail continues to grow it can feel governed by massive corporations, but there are still ways to stand out and…

There are significant differences between personal bank accounts and business bank accounts. The following frequently asked questions (FAQs) may help to reveal those differences and explain how you might choose a bank account for your business. Do I need a business bank account? Your need for a business bank account is dictated by the practicalities…

If you are thinking of setting up a profitable tour business in Greece, it is clear that you are looking to lean in the tourism sector and that is why I tell you that you are about to focus on one of the sectors that currently has high productivity worldwide, as more and more people…

Marketing has always been about understanding your customer. But what makes customer-centricity different is the way in which you develop a strategy that embraces one-on-one individuality. Instead of the focus being on the product, the strategy is realigned to how that product satisfies customer needs, uses and value. In other words, this approach puts the onus…

Keeping customers happy is essential, but your employees are just as important. Keeping them happy is one of the smartest things you can do if you want a workplace that runs smoothly, has a great atmosphere, and more. Read on for some quick tips: Arrange Team Building Team building will help your team to work…

Thomas Cook, HMV, Flybe, Debenhams, Mothercare; these are just some of the recent, high profile victims of insolvency, or more informally, ‘going bust’. It’s rarely good news when a company closes, not just for its loyal customers, but also the staff that lose their jobs, and possibly more as a result. Those affected, and potentially…

When you are looking to sell products online it is important to find the right balance between a tempting deal for your customers and the profit you need to make as a merchant. Choosing the right price for your products is therefore essential, although this can prove difficult to get right at first. Trial and…

It’s little wonder that so many stories and anecdotes feature the office water-cooler. At some time or another, practically anyone on your company’s premises needs a drink of water – it’s one of life’s essentials. It’s not only the place where office gossip is shared but also a focus for bright ideas and the development…

In today’s connected corporate market, companies need to not only have a strong online presence, but also keep maintaining and enhancing it to ensure it remains visible and relevant. One key factor that affects any website’s visibility is its search engine ranking. This has an impact on any firm’s position when someone searches for the…

If you’re planning on taking your brand to a trade show, then the good news is that you don’t have to get the biggest or the flashiest stand to make your brand stand out, gain new custom, and overall get great results from the day. All you need to do is make sure that you…